Corporate Finance Manager, Babylist
$142.7-171.2k
Canada: $141,700 to $177,100 + Equity + Bonus
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$142.7-171.2k
Canada: $141,700 to $177,100 + Equity + Bonus
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 5–8 years in FP&A or Corporate Finance, with 1–2 years at the Manager level preferred or equivalent ownership and scope in a lean, cross-functional finance environment. Experience across high-growth and/or public companies is a plus
- You have an advanced understanding of corporate financial planning, reporting, and analysis, including balance sheet and cash flow mechanics and how the three statements connect
- You’re highly proficient in Excel / Google Sheets and have experience building executive- and board-level materials in PowerPoint / Google Slides
- You have experience working in financial planning systems such as NetSuite Planning & Budgeting, Oracle Hyperion, or similar tools
- You can present financial insights clearly and directly to executive leadership and board-level audiences, connecting the numbers to what’s happening in the business
- You demonstrate strong independent ownership and problem-solving — able to take an ambiguous problem, define the approach, and drive to a clear answer without needing day-to-day direction
- You have a high bar for accuracy and quality control, with consistent habits around building checks into models and decks, reconciling outputs, and catching errors before they reach stakeholders
- You proactively manage your own workplan, keeping stakeholders informed, surfacing risks early, and delivering on commitments without needing to be chased
- You have hands-on experience using AI tools (Claude, ChatGPT, Copilot, or similar) in finance workflows, with clear examples of automating reporting, accelerating analysis, or improving modeling
- You’re motivated to operate in a fast-paced, growing, and ambiguous environment, where priorities shift and not everything is fully defined
- You have a bachelor’s degree in Finance, Accounting, or Business Administration
- You’re genuinely excited about what AI can do — not just as a concept, but as something you actively use in your day-to-day work
What the job involves
- We are looking for a Corporate Finance Manager to join our growing Finance team
- In this role, you will partner closely with the Director of Corporate Finance and VP of Finance across consolidations, opex, balance sheet and cash flow forecasting, internal business reviews, board reporting, and ad hoc analyses
- You will contribute to financial reporting delivered to executive leadership and other stakeholders, including our board and investors
- This role requires a high degree of independent ownership, rigorous accuracy, and proactive communication — along with a hands-on approach to using AI to automate and improve how we work
- This is a core part of how the team operates, not a separate or optional skill
- This is not a large-company finance function
- You will own the full three-statement model — income statement, balance sheet, and cash flow — end to end
- If you’ve primarily supported a portion of the financials or relied on clearly defined processes and handoffs, this will be a meaningful stretch
- If you’ve owned the full picture, built the process as you go, and take pride in delivering clean, decision-ready work, you’ll thrive here
- Own the monthly, quarterly, and annual FP&A processes, including forecast timelines, key milestones, and long-range financial planning
- Build and maintain integrated income statement, balance sheet, and cash flow models that leadership can rely on
- Analyze actuals vs. expectations and deliver clear, data-backed variance commentary tied to underlying business drivers
- Prepare and contribute to executive and board-level materials, ensuring accuracy of data and clarity of insights
- Manage company-wide opex planning, including partnership on headcount forecasting and spend management
- Develop financial models and reporting that support key business decisions and strategic initiatives
- Perform ad hoc analysis, proactively surfacing risks, opportunities, and key insights to Finance leadership and business partners
- Identify and implement AI-enabled improvements across FP&A workflows, reducing manual effort and increasing speed and consistency
- Build and maintain strong quality control practices across all deliverables, including reconciliations and self-QC before work is shared
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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