Marketing Analyst, Zeta Global
EMEA Activation
£60-80k
+ Employee stock purchase plan
Cloud-based marketing technology
Be an early applicant
Cloud-based marketing technology
1001+ employees
Be an early applicant
£60-80k
+ Employee stock purchase plan
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- 2 - 4 years of working experience in Programmatic, AdTech or MarTech Space
- Knowledge of the Programmatic Advertising ecosystem, platforms, formats and channels
- Experience with SQL , data manipulation tools and Excel/pivot tables
- Excellent presentation/visualisation/storytelling skills with PowerPoint
- Excellent diagnostic skills
- Technical acumen to understand how to design campaigns that optimise the use of an ad tech platform
- Professional oral and written communication skills
- Client facing experience
- A great communicator who can convey complex technical features in simple terms
- Someone with an aptitude for media strategy and able to contextually relay concepts to clients
- Able to multitask and prioritize among several high-profile clients
- Eagerness to work in a startup team environment that will be rapidly changing
- Enthusiastic team player – good at collaboration and knowledge sharing
- Data driven, creative, self-starting, and curious
What the job involves
- The Marketing Analyst is part of Zeta’s Activation team in London and builds the strategic and tactical foundation for our data-driven marketing efforts
- It is their responsibility to provide actionable insights to both our clients and our internal teams
- For our clients, the Marketing Analyst partners with our Sales and Account Management teams to monitor campaign performance, produce recommended optimisations and deliver presentations that tell a data driven story centred on actionable insights
- For internal teams, they analyse data across our Data Cloud and other sources to inform Go To Market messaging, strategies and use cases
- Analyse large data sets to uncover trends, patterns, and opportunities, transforming multiple inputs into meaningful insights
- Craft compelling data-driven narratives that inform strategic decisions for clients and internal marketing teams
- Partner with clients and account teams to deeply understand business challenges, designing analytical frameworks and testing plans that deliver actionable intelligence
- Evaluate and report on campaign performance, identifying key drivers of success and areas for optimisation to drive measurable improvements
- Collaborate with Sales and Account Management to present campaign performance to client stakeholders, clearly communicating the impact of optimisations and the rationale behind strategic adjustments
- Utilise the Zeta Data Cloud and other sources to inform sales and marketing strategies, unlocking new use cases and business opportunities
- Develop and maintain impactful data visualisations that make complex insights easily digestible and actionable, leading to better outcomes and client delight
Salary benchmarks
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Company HQ
Midtown South, New York, NY
Articles
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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