Marketing Analyst, Zeta Global
EMEA Activation
£60-80k
+ Employee stock purchase plan
The AI marketing cloud
Job no longer available
The AI marketing cloud
1001+ employees
Job no longer available
£60-80k
+ Employee stock purchase plan
1001+ employees
Company mission
To enable brands to build repeatable and scalable programs that accelerate business growth, efficiently, and effectively, and drive higher ROI on their marketing investments.
Role
Who you are
- 2 - 4 years of working experience in Programmatic, AdTech or MarTech Space
- Knowledge of the Programmatic Advertising ecosystem, platforms, formats and channels
- Experience with SQL , data manipulation tools and Excel/pivot tables
- Excellent presentation/visualisation/storytelling skills with PowerPoint
- Excellent diagnostic skills
- Technical acumen to understand how to design campaigns that optimise the use of an ad tech platform
- Professional oral and written communication skills
- Client facing experience
- A great communicator who can convey complex technical features in simple terms
- Someone with an aptitude for media strategy and able to contextually relay concepts to clients
- Able to multitask and prioritize among several high-profile clients
- Eagerness to work in a startup team environment that will be rapidly changing
- Enthusiastic team player – good at collaboration and knowledge sharing
- Data driven, creative, self-starting, and curious
What the job involves
- The Marketing Analyst is part of Zeta’s Activation team in London and builds the strategic and tactical foundation for our data-driven marketing efforts
- It is their responsibility to provide actionable insights to both our clients and our internal teams
- For our clients, the Marketing Analyst partners with our Sales and Account Management teams to monitor campaign performance, produce recommended optimisations and deliver presentations that tell a data driven story centred on actionable insights
- For internal teams, they analyse data across our Data Cloud and other sources to inform Go To Market messaging, strategies and use cases
- Analyse large data sets to uncover trends, patterns, and opportunities, transforming multiple inputs into meaningful insights
- Craft compelling data-driven narratives that inform strategic decisions for clients and internal marketing teams
- Partner with clients and account teams to deeply understand business challenges, designing analytical frameworks and testing plans that deliver actionable intelligence
- Evaluate and report on campaign performance, identifying key drivers of success and areas for optimisation to drive measurable improvements
- Collaborate with Sales and Account Management to present campaign performance to client stakeholders, clearly communicating the impact of optimisations and the rationale behind strategic adjustments
- Utilise the Zeta Data Cloud and other sources to inform sales and marketing strategies, unlocking new use cases and business opportunities
- Develop and maintain impactful data visualisations that make complex insights easily digestible and actionable, leading to better outcomes and client delight
Salary benchmarks
Our take
Zeta Global is a cloud-based AI marketing platform helping companies acquire, grow and retain customers more efficiently. Its flagship Zeta Marketing Platform (ZMP) combines identity resolution, consumer intelligence, and omnichannel activation into a single platform. Using one of the industry's largest proprietary database and advanced AI, Zeta makes personalized marketing simple for enterprise brands worldwide.
Its platform is particularly valuable in today's privacy-first, data-driven marketing environment. It helps brands understand individual customers and deliver relevant experience across every channel, from email and SMS ot digital and social. Serving top advertisers and Fortune 500 companies, Zeta turns complex data into actionable insights, so markets have a deeper relationship with their customers and drive measurable results in a competitive landscape.
Recently, Zeta expanded its capabilities with acquisition of Marigold's enterprise software business, adding over 100 enterprise clients and new loyalty and engagement tools. This strenghten's Zeta's "One Zeta" model, creates cross-selling opportunities, and extends its footpirnt in EMEA and APAC. Also backed by strong AI investments, a massive proprietary identity graph, and consistent revenue growth, Zeta is in a good position to help brands deliver smarter, more personalized marketing at scale for years to come.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company HQ
Midtown South, New York, NY
Leadership
David A Steinberg
(Co-Founder, CEO & Chairman of the Board)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Co-Founder, Vice Chairman of ther Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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