Product Marketing Manager, Perplexity
API
$220-290k
+ Equity
Conversational AI-powered search tool
Be an early applicant
Conversational AI-powered search tool
1001+ employees
Be an early applicant
$220-290k
+ Equity
1001+ employees
Company mission
To advance the way people discover and share information.
Role
Who you are
- 7+ years of experience in product marketing, ideally within a high-growth technology company where you have owned end-to-end product launches
- Experience marketing to developers, technical buyers, or an API, SDK, platform, or infrastructure product, with a strong grasp of the developer marketing playbook
- Technical fluency: comfortable reading API docs, running sample code, and credibly discussing tradeoffs like model choice, retrieval quality, latency, and cost with engineers and PMs
- Demonstrated ability to build and manage integrated campaigns end to end, including briefing creative, working with cross-functional partners, and tracking funnel performance
- Proven track record of synthesizing complex technical concepts into simple, specific, and provable narratives that travel across executive, sales, and partner teams
- Deep familiarity with the rules of traditional marketing with an interest in breaking them
- World-class storytelling skills grounded in data, with the ability to summarize a product's value in a single sentence and defend it with evidence
- Extreme comfort delivering clarity in high-velocity, ambiguous environments
What the job involves
- Turn ambiguity into clarity. Transform complex product capabilities into a crisp market point of view, defining not just what we built, but who it's for, what it replaces, and why it wins
- Understand developers and shape the platform narrative. Maintain a deep, hands-on view of how developers evaluate and build with AI APIs, and translate that understanding into positioning, demos, reference apps, and use-case showcases that make it obvious what teams can build on the Perplexity API
- Drive API product adoption. Own the metrics that matter for a developer platform, including signups, first successful API call, activation, weekly active developers, and revenue, and build the programs that move them
- Build and manage developer campaigns. Plan and run integrated campaigns across owned channels, paid, social, email, events, hackathons, and partner ecosystems, defining the brief, commissioning assets, and reporting on funnel performance
- Drive launches as a system, not an event. Orchestrate product introductions by defining success metrics and sequencing readiness across teams, ensuring enablement and proof points land simultaneously with the launch
- Make others materially better at their jobs. Equip customer-facing teams with "talk tracks that close," handling objections and providing competitive intelligence that reflects the actual battlefield
- Obsess over the customer and the market. Maintain a sharp, real-time view of buyer needs and alternatives, ensuring our narrative remains grounded in truth and provable value rather than empty hype
- Measure outcomes, not just outputs. Tie messaging and launches to tangible pipeline influence, activation, and retention, running lightweight experiments to iterate fast on pricing, packaging, and positioning
Our take
As AI continues to drive changes in both business operations and day-to-day lives, Perplexity delivers an intelligent search engine powered by conversational AI, to improve search outcomes and "unlock the power of knowledge" for all.
Reaching impressive heights of 22M monthly visits, Perplexity's "ask anything" method of search is clearly a popular one. And what sets it apart from other search engines is in its answers, which are concise and fully cited, responding to the user query rather than simply providing a place in which they can scroll to find it themselves.
The company has raised substantial funding, with contributions from former execs at companies like OpenAI, Meta, and Quora, demonstrating the interest that it has drummed up in the space. Having doubled its annual recurring revenue between 2023 and 24, this investment has allowed Perplexity to continue building out its product, and accelerate growth into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2025
$200m
LATE VC
Jul 2025
$100m
LATE VC
Total funding: $1.8bn
Company HQ
Financial District, San Francisco, CA
Leadership
Aravind Srinivas
(Co-Founder, President & CEO)Former Research Scientist at OpenAI, who has interned in Research at Google and Deep Mind. Obtained a PhD in Computer Science from the University of California, Berkeley.
Denis Yarats
(Co-Founder & CTO)Prior to co-founding Perplexity in 2022, Denis was an AI Research Scientist at Facebook AI Research, a Staff ML Engineer at Quora, and a Software Development Engineer at Microsoft.
Johnny Ho
(Co-Founder & CSO)Previously a Quantitative Trader at Tower Research Capital, and Engineer at Quora.
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