Luxury Brand Manager, Wayfair

• 5+ years of experience working in brand marketing in a consumer brand, agency, and/or consulting capacity
• Luxury retail experience highly preferred
• A deep understanding of and curiosity about consumer behavior
• Demonstrated balance of being highly analytical and originally creative
• Critical thinking including the ability to break down complex ideas and generate insights and solutions or strategically build a story from large data sets
• Excellent interpersonal skills and ability to influence senior-level and cross-functional stakeholders
• Ability to communicate a high-level brand vision as well as give tactical creative feedback
• Strong verbal and written skills including distilling data into compelling, insight-led presentations
• Superb project management skills including the ability to work on multiple projects at once
• An ownership mindset with the ability to streamline processes and thrive in a highly ambiguous and fast-paced environment with a “get stuff done” attitude
• Collaborative team player who wants to see the whole team succeed and thrive
• Familiarity with the latest market trends and best practices especially as it relates to the target consumer

• Perigold is seeking a Brand Manager to join the Perigold Marketing team
• In this role, you’ll be responsible for ensuring brand integrity and consistency across the entire consumer journey to drive consideration, recall, and awareness
• You’ll develop a deep understanding of the Perigold customer (B2C and B2B), the competitive landscape, and the core brand offering to inform creative briefs, marketing plans and drive best-in-class execution
• You’ll oversee how the Perigold brand comes to life across key initiatives, including loyalty programs, B2B, and prospecting across the Wayfair family of brands
• This role is based in Boston (4 days in office) and reports to Perigold’s Chief Marketing Officer, with significant cross-functional exposure across our Marketing, Retail, Content, Creative, and Category Management teams
• Own the brand strategy with the CMO and manage its execution and consistency across customer touch points, inclusive of both B2C and B2B and across the Wayfair Family of Brands
• Develop, test, and measure Perigold’s B2B marketing strategy, in partnership with the B2B CMO and Marketing teams
• Own Perigold’s loyalty strategy, inclusive of launch strategy, execution, and ongoing management and measurement
• Centralize and evangelize consumer insights, including management of annual Brand Health survey through our external insights vendor
• Ensure Brand Communications Calendar reflects a cohesive cross-channel strategy, inclusive of brand and merchandising priorities; work with cross-channel partners to bring to life through GTM process
• Partner with Performance Marketing lead and Integrated Marketing Analyst to concept, execute, and measure integrated Brand Campaigns
• Partner with marketing channels and Creative teams to ensure brand positioning is effectively integrated into all creative assets
• Manages a team of 3 direct reports, including oversight of Promotions & Offers, Supplier Marketing & Advertising, and Curation
• Oversee our Supplier Marketing and Advertising function, ensuring our strategy to market our supplier brands ladders up to overall Brand Strategy and maximizes monetization potential
• Oversee our Promotions function, including promotional calendar and campaign execution and measurement
• Oversee Curation, ensuring our product curations in marketing and onsite events reflect our SOV priorities and storytelling goals

Wayfair emerged in the early era of eCommerce with a mission to revolutionize online shopping, offering customers a convenient platform to purchase goods. Today, it stands as one of the foremost global players in the online furniture delivery industry, boasting an impressive inventory of over 33 million products.