Marketing Manager, Buddywise
Safety monitoring platform
Open for applications
Safety monitoring platform
21-100 employees
Open for applications
21-100 employees
Company mission
To prevent the 340 million serious workplace accident sthat happen every year.
Role
Who you are
- A degree in marketing, communication, business or similar
- +5 years of working experience within B2B SaaS start-up or scaleup environment
- Must have experience marketing to end customers that are considered enterprise. A major plus if you have worked at/with industrial corporations or in the realm of safety
- Proven track record of owning and executing the entire marketing mix as a marketing team lead or similar level role
- Are numbers driven and know how to turn analytical insights into marketing actions
- Comfortable with setting, sticking and optimizing the marketing budget
- Talented communicator and strong written and spoken communication skills
- Are creative and have experience in identifying target audiences and devising digital campaigns that engage and convert
- Collaborative with a high degree of ownership working style with strong people-skills and experience working in teams under pressure
- Able to navigate ambiguity and bring structure when needed
- Fluent English, other nordic languages or german a plus
- You've done this all before and want to get your hands dirty by building up marketing
- You respect and honor people from all walks of life. Buddywise is an inclusive team and we treat people with respect regardless of their background
What the job involves
- We are searching for an forward-thinking and growth oriented Marketing Manager to take the reins from our outgoing team member, who transitioned to a new role as our Chief of Staff
- In this role, you will spearhead all things marketing, driving Buddywise’s mission to establish itself as a category leader in our industry
- You will own a wide spectrum of responsibilities, from setting high-level strategies to executing day-to-day marketing operations
- Your work will be key in driving brand awareness and generating inbound leads for our sales team
- This is an opportunity to double down on pinpointing what’s already working, explore untapped growth levers, and make a lasting impact
- Own all of our marketing channels and measure their success. Your role is to be operational as well as strategic to ensure that we work smart in reaching our goals
- Generate inbound interest for our product, driving awareness and top of funnel activity
- Steer us towards being product marketing led with deep understanding about our customers
- Hold responsibility for the content calendar including blog posts or marketing content on our social media platforms. You will produce content as well as be a buyer of content where we lack capacity or competence
- Develop compelling messaging and positioning of our product and brand
- Create advertising campaigns and track their effectiveness across channels
- Project manage cross collaboration with teams on internal projects like product demos
- Manage and protect our brand across all touchpoints from our website to social media
- Develop and hone our PR activities for earned media attention
- Organize and execute both physical and digital events like community gatherings and webinars
Our take
One of the most pressing challenges in the health and safety industry is the Iceberg Problem - the hidden, often unrecoverable costs that lurk behind workplace accidents. Buddywise, a forward-thinking tech company is aware of this issue and has developed a tech-driven solution to address it.
Buddywise leveages AI and machine learning, integrating them with CCTV surveillance systems to identify and prevent accidents before they occur. Its easy-to-deploy solution taps into existing monitoring systems, providing real-time alerts that help companies act swiftly. With cutting-edge face-blurring technology, Buddywise ensures the privacy of its clients' data, giving them both security and peace of mind.
In an era where workplace health and safety concerns are on the rise, Buddywise's arrival couldn't be more timely. With early-stage funding already secured, the company is ready for expansion, targeting a broader customer base and expanding its commercial reach across Europe. Having already gained traction at industrial sites across the continent, the company's next moves are sure to be ones to watch.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Mar 2024
$3.8m
SEED
Oct 2022
$1.4m
SEED
Total funding: $5.4m
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Lamin Faye
(Co-Founder & CEO)Previously held various positions at Vattenfall, working there for 11 years, ultimately as Director of Digitalisation for its Heat business in Europe.
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