Director of Lead Generation, StartEngine
+ Equity
Online equity crowdfunding platform
Be an early applicant
Online equity crowdfunding platform
101-200 employees
Be an early applicant
+ Equity
101-200 employees
Company mission
To democratize investing in high-growth and early stage startups and companies.
Role
Who you are
- Extensive experience with Hubspot or similar CRM (building workflows, managing lead pipelines, automating outreach/re-engagement, curating lead lists for outbound)
- Partnership/sales/account management experience = initiating new partnerships, managing existing partners and affiliates to drive B2B referrals,
- Preferred: existing network or experience in the startup (accelerator, incubator, VC, angel, consultant ecosystems)
- B2B demand generation experience: developing and launching outbound email campaigns + managing inbound lead process (owning the landing page and associated workflows)
- Managing vendors who support lead gen activities
- Experience identifying events (in person & virtual) to attend/sponsor to lead gen activations
- Experience creating content: weekly newsletters for B2B founders & affiliates, sales collateral, and case studies/blogs
- Experience working with CRM data and excel to analyze data and find trends (as it relates to B2B marketing performance and sales funnels)
- Experience hosting virtual events/leading webinars (comfortable with presenting and public speaking)
What the job involves
- We’re looking for a versatile and data-driven professional to lead demand generation and sales operations, with a strong emphasis on HubSpot (or similar CRM) expertise
- This role is responsible for owning B2B lead generation—building and optimizing outbound/inbound funnels, managing CRM workflows, and partnering with the sales team to deliver high-quality leads
- You’ll manage outbound campaigns, inbound landing pages, and re-engagement workflows, while also driving new partnerships, managing affiliates, and overseeing lead-gen vendors
- Ideal candidates will bring experience in B2B SaaS or startup ecosystems, have strong content creation chops (newsletters, sales collateral, case studies), and be comfortable analyzing CRM data to identify trends
- Experience organizing or hosting virtual events and webinars is a big plus
- You’ll thrive if you’re scrappy, strategic, and passionate about helping sales win
- Completely owning all of StartEngine's B2B lead generation activities
- Partner with sales teams to deliver the highest quality leads possible and help them thrive
- Source, generate and reach out to new potential partnership opportunities to help StartEngine reach more entrepreneurs and investors
- Understand and effectively communicate StartEngine's value proposition and partnerships as they relate to the growth of current and prospective clients
- Lead deal execution for partnerships, including performing industry and company research, analyzing company impact, building financial models and performing due diligence
- Evaluate the financial and non-financial benefits and risks of new partnerships
- Track, report, and optimize the performance of partnerships, including identifying issues as they arise, assessing possible solutions, and executing those solutions
- Collaborate with designers, marketers, and other relevant team members to make exceptional partnership collateral
- Develop and achieve monthly/quarterly goals and growth targets
- Attend events and public speaking engagements as needed
Our take
StartEngine – the largest equity crowdfunding platform in the US – allows everyday Americans to invest and own shares in startups and early-stage companies in a landscape that was previously dominated by experienced investors and venture capitalists.
Startups can craft investment pitches onto a webpage and raise capital from thousands of investors online. Investors, in turn, can browse through projects, diving deeper into campaigns and view necessary information like investor snapshots and financial documents laid out in a simple format. Unlike legacy crowdfunding platforms like GoFundMe and Kickstarter - which are typically used for one-off creative projects or financial assistance - StartEngine's pitches are thoroughly vetted and supported by Account Managers to help with legal and financial technicalities.
Although the largest, StartEngine faces stiff competition from platforms like Wefunder and Nextseed (who, although smaller in terms of deal volume, have a higher funding success rate at 93%). The company has passed 1 million registered users and is set to see further growth following its partnership with IndieGoGo.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
May 2023
$16.5m
LATE VC
Dec 2021
$50m
LATE VC
Total funding: $117.1m
Company benefits
- Competitive salary
- Tech stipend
- 401k
- Company offsites
- 100% health benefitspaid parental leave
- Monthly happy hours
- Unlimited vacation
- Equity package
- Entirely remote
Company HQ
Melrose, Los Angeles, CA
Leadership
Howard Marks
(CEO)Having studied Engineering at the University of Michigan, Howard co-founded Activision in 1991, working as Chairman for over 7 years before founding Acclaim Games. He left this CEO position after 5 years to co-found StartEngine in November 2011.
Ron Miller
(Partner)Ron started their career an Associate Attorney at Dykema Gossett, before working at Toxicheck and Vista Environmental Information. They founded Miller & Associates, Disability Group, and then StartEngine with Howard in 2011.
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