Senior Manager of Growth and Marketing Operations, StartEngine
+ Equity
Online equity crowdfunding platform
Open for applications
Online equity crowdfunding platform
101-200 employees
Open for applications
+ Equity
101-200 employees
Company mission
To help entrepreneurs achieve their dreams.
Role
Who you are
- The ideal candidate is deeply proficient in marketing and sales systems, enjoys cross-functional collaboration, and excels at turning operational insights into scalable growth strategies
- Experience with Hubspot or similar CRM (building workflows, managing lead pipelines, automating outreach/re-engagement, curating lead lists for outbound)
- E-mail demand generation experience: developing and launching email campaigns + managing inbound lead process (owning the landing page and associated workflows)
- Managing vendors who support lead gen activities
- Experience creating campaigns, webinars, case studies, and collateral
- Experience working with CRM data and excel to analyze data and find trends
- Experience hosting virtual events/leading webinars
What the job involves
- We’re looking for a Senior Manager of Growth & Marketing Operations to own our marketing systems while helping shape and execute top-of-funnel growth strategy
- This role is ideal for someone who thrives in backend processes and systems optimization, but also brings a strategic lens to how operations drive pipeline and performance
- You’ll be responsible for streamlining campaign execution, enhancing our email and CRM infrastructure, improving lead flow and data quality, and leveraging insights to inform and refine demand generation efforts
- Unlike prior roles focused solely on execution or growth, this position blends both—owning the technical and process backbone of marketing while playing a key role in optimizing how we attract and convert leads
- Design and execute multi-channel lead generation campaigns across paid media, email, organic content, outbound, and strategic experiments
- Partner with sales, RevOps, and product marketing to define lead scoring, refine ICPs, and ensure a clean, high-converting lead handoff
- Align with internal stakeholders to build data-driven strategies, assets, and automations that support each stage of the lead funnel
- Own CRM strategy and execution to ensure clean data, proper segmentation, lead tracking, and lifecycle management
- Represent the lead generation function in strategic GTM planning, contributing to revenue forecasts and pipeline targets
- Set and exceed KPIs for lead volume, CAC, funnel velocity, and channel-level ROI
Our take
StartEngine – the largest equity crowdfunding platform in the US – allows everyday Americans to invest and own shares in startups and early-stage companies in a landscape that was previously dominated by experienced investors and venture capitalists.
Startups can craft investment pitches onto a webpage and raise capital from thousands of investors online. Investors, in turn, can browse through projects, diving deeper into campaigns and view necessary information like investor snapshots and financial documents laid out in a simple format. Unlike legacy crowdfunding platforms like GoFundMe and Kickstarter - which are typically used for one-off creative projects or financial assistance - StartEngine's pitches are thoroughly vetted and supported by Account Managers to help with legal and financial technicalities.
Although the largest, StartEngine faces stiff competition from platforms like Wefunder and Nextseed (who, although smaller in terms of deal volume, have a higher funding success rate at 93%). However, the company has passed 1 million registered users and saw big success in 2024, setting it up to see even further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-10% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
May 2023
$16.5m
LATE VC
Dec 2021
$50m
LATE VC
Total funding: $117.1m
Company benefits
- Tech stipend
- 401k
- Company offsites
- 100% health benefits
- Monthly happy hours
- Unlimited vacation
- Equity package
- Entirely remote
- Paid Parental Leave
Company HQ
Melrose, Los Angeles, CA
Leadership
Howard Marks
(Co-Founder & CEO)Having studied Engineering at the University of Michigan, Howard co-founded Activision in 1991, working as Chairman for over 7 years before founding Acclaim Games. He left this CEO position after 5 years to co-found StartEngine in November 2011.
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