Senior Brand Copywriter, Earnest
$122-138k
+ Restricted Stock Units (RSUs)
3 days a week in office (Oakland, CA)
Student loan provider
Job no longer available
Student loan provider
201-500 employees
Job no longer available
$122-138k
+ Restricted Stock Units (RSUs)
3 days a week in office (Oakland, CA)
201-500 employees
Company mission
To make higher education accessible and affordable for everyone.
Role
Who you are
- 5+ years of B2C copywriting experience in either an agency or in-house creative team
- Experience writing on consumer financial services is a plus
- Possess a diverse portfolio of copy examples including the web, advertising, email, and product
- Ability to balance business objectives with user needs and team needs
- Experience working with Product, Design, and Lifecycle Marketing teams to optimize and A/B test copy across the funnel and end-to-end customer experience
- Ability to adapt copy tone of voice to align with various audiences
- Self-driven, organized, detail-oriented, and able to multitask in a dynamic environment
- Understanding of SEO principles
- Experience working with content management systems is a plus
- A savvy communicator who can distill complex concepts into clear and compelling messaging
- Work well within a team structure
- Demonstrate the ability to lead a project and ability to write copy that materially delivers revenue and results
- Willingness to travel to the Oakland office monthly to collaborate with other Earnies
What the job involves
- Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion
- Shape and evolve brand voice guidelines based on performance data and market research
- Contribute to business strategy through brand-focused initiatives and creative solutions
- Partner with Product Marketing to balance business objectives with brand-building goals
- Develop compelling marketing copy that educates consumers about financial services value propositions
- Drive creative ideation and execution for marketing campaigns across channels
- Create and optimize content for digital marketing, web, email, product, and offline advertising
- Lead copy-testing initiatives to continuously improve creative performance
- Collaborate with designers to create cohesive marketing assets that strengthen brand identity
Our take
Earnest offers student loan refinancing and personal loan products. It looks at thousands of data points such as education, saving patterns, investments, and career trajectory to issue a unique credit score, which can prove a lifeline for students who may otherwise struggle to qualify for loan refinancing.
For the portion of student debtors with low credit scores, Earnest is one of a few scant options. Borrowers can choose their own loan terms to fund up to the full cost of their education, and there are no origination, application, or late fees.
Earnest has grown from distributing $8M loans in its first year of business to an impressive total $18.5 billion in student loans refinanced, and has served upwards of 200,000 people. With student loans representing such a huge sector of lending, there should be plenty of room for Earnest to continue expanding in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Mar 2017
$20m
SERIES C
Nov 2015
$75m
SERIES B
Total funding: $127m
Company benefits
- Remote-first flexibility: Create your workspace at home or anywhere you feel the most successful
- Remote work stipends: An initial $1000 for supplies plus $100 monthly for phone and internet
- Tuition reimbursement & more: Up to $5,250 for job-related courses or degrees
- $1000 annual travel perk: Our gift to you—all your hard work deserves a vacation
- Robust 401K package: We match dollar-for-dollar contributions up to 5% eligible compensation
- No meeting Tuesdays: A chance to go heads down on your work, uninterrupted
- Annual company-wide offsites: From go-karting in Salt Lake City to karaokeing in Las Vegas
- Generous parental leave: Up to 12 weeks of 100% paid leave regardless of parental role
Company HQ
Downtown, Oakland, CA
Leadership
David Green
(CEO)Previously Co-Founder of Poplar Finance, Vice President of SitusAMC and COO of the Kellogg Collection.
Salary benchmarks
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