Senior Marketing Operations Manager, Homebase
CA$162-190.5k
Salary for candidates based in SF; $170,000 - $200,000 + Equity
2 days a week in office
Employee scheduling software for small businesses
Be an early applicant
Employee scheduling software for small businesses
1001+ employees
Be an early applicant
CA$162-190.5k
Salary for candidates based in SF; $170,000 - $200,000 + Equity
2 days a week in office
1001+ employees
Company mission
To make local business teams unstoppable.
Role
Who you are
- 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome)
- Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo)
- Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations
- Knowledge of pixels, tags, UTM tracking, and ad platform integrations
- Exposure to web behavior analytics (Hotjar or similar) and emerging AI-search/answer-engine visibility tools (Profound or similar) is a plus
- Ability to map end-to-end marketing data flows and understand integration dependencies
- Comfortable QA-ing data flows and interpreting campaign metrics (not required to build models)
- Proven track record of leading marketing ops projects and driving cross-functional alignment
- Skilled at translating technical concepts for non-technical stakeholders and building trust across teams
- A curiosity for how systems connect and a drive to continuously improve them
- Leverages AI tools for documentation, workflow QA, and data consistency checks
What the job involves
- As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine
- You’ll help the Marketing team move fast and with confidence by keeping our systems stable, data reliable, and campaign enablement friction-free
- This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering to ensure clean data flows through the funnel
- Make no mistake, we’re looking for a builder —someone who has inherited messy, fragmented systems before, developed a plan and executed on getting it streamlined
- In this role, you'll gain ownership of a mission-critical stack that connects Marketing to RevOps and Analytics, visibility across the entire GTM organization, a chance to influence how we scale our growth engine, and a career path toward Marketing Systems Architect or MarOps leadership roles as we scale
- If you love solving marketing puzzles, building better systems, and translating strategy into scalable automation—you’ll help transform our marketing technology ecosystem into a powerful growth engine
- Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad-tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility)
- Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads) to ensure consistent event delivery and attribution accuracy
- Implement marketing tags for new channels and partners to support cross-functional needs
- Co-own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices
- Build and manage audiences and target segments across marketing channels
- Partner with Analytics on attribution tooling and data flow accuracy to ensure models have the right inputs
- Oversee data governance across systems, ensuring data is current and accurate
- Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack for campaign and attribution visibility
- Support lifecycle automation and campaign workflows to improve speed to market
- Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities to RevOps leadership
- Serve as the primary project owner of marketing operations projects, driving cross-functional results
- Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives
- Surface risks and dependencies early and align Marketing, RevOps, Analytics, and Data Engineering on execution
Application process
- Meet the Talent Acquisition team, Kaityln S
- Meet the Hiring Manager, Rich D
- Participate in a Talent Showcase
- Meet Cross-functional Partners
- Background Check + Offer Stage
- Welcome to the team, Homie 🎉
Our take
Homebase provides employees and businesses with time tracking applications, with a range of other HR functionality built in. Homebase automates the process of managing employee scheduling and also helps companies improve internal communications.
The company contributes to the reduction of paperwork in an office by turning an array of devices into time clocks that track hours and overtime, while also providing payroll support. This makes it easier for companies to remain in sync, running a more efficient operation as a result.
Given that Homebase's customer base of small businesses is not able to pay a lot for its product, scale is the key driver in the company's future success. With over 100,000 customers already, its significant venture capital backing will ensure that the company will be able to grow (notably, it's investing in Canadian talent) to provide its services on a profitable scale.
Freddie
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2024
$60m
SERIES D
Nov 2021
$30m
GROWTH EQUITY VC
Total funding: $189m
Company benefits
- Stock Options
- Paid parental leave
- Generous paid time off options
- Offsites, customer days & social events
- Work from Anywhere Month
- Medical, dental, and vision insurance 🇺🇸
- 401(k) matching program 🇺🇸
- Pre-tax commuter benefits 🇺🇸
- Snacks + lunch on us at hub offices 🇺🇸
- MasterClass at Work for ongoing learning 🇺🇸
- Group health benefits coverage 🇨🇦
- Group RRSP with employer match + TFSA 🇨🇦
- Snacks + lunch on us at hub offices 🇨🇦
- MasterClass at Work for ongoing learning 🇨🇦
Company HQ
Yerba Buena, San Francisco, CA
Leadership
John Waldmann
(Founder & CEO)BA Political Science at Stanford. Associate at Boston Consulting Group, then KKR Capstone, before founding Homebase in 2014.
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