Director of Growth Marketing, Midi Health

• 6+ years in performance marketing with deep expertise in paid search + social
• Experience managing large-scale ad budgets
• Proven success leading agency partnerships
• Strong analytical foundation with fluency in marketing KPIs, incrementality, and ROI modeling
• Excellent storytelling and communication skills; executive presence is a must
• Curiosity, optimism, and the ability to adapt quickly

Desirable

• This role is ideal for a scrappy, data-savvy growth leader who loves both optimizing what’s working (think Google and Meta) and testing what’s next.
• You’ll optimize a performance advertising budget, lead agency relationships, and help us transition more capabilities in-house. You’ll also guide key cross-functional partnerships across product, engineering, analytics, and creative
• You will help shape strategy, operations, and team design
• Own and optimize search + social channels (Google + Meta)
• Test and scale new paid channels (Reddit, NextDoor, TikTok, podcasts, TV, etc. etc.)
• Partner with product + engineering on attribution, martech, and HIPAA compliance
• Lead the transition from agency-led to in-house execution
• Help us hit ambitious revenue goals through efficient new patient acquisition
• Provide strategic insight into retention, loyalty, and LTV over time
• Ensure every dollar we spend is working harder by powering attribution and performance measurement
• Serve as a trusted partner to leadership, bringing visibility, storytelling, and clarity to our growth efforts
• Remote (U.S. Based) or Optional hybrid in the Bay Area

• Application window closes EOD Friday May 9th
• Recruiter Screen (30 min)
• Hiring Manager Interview/Strategic Assessment (45 min)
• Final Interviews with cross-functional team (3 hours total)