Senior Product Marketing Manager, Greenhouse Software
B2C
$141-189k
Applicant tracking software and hiring platform
Be an early applicant
Applicant tracking software and hiring platform
501-1000 employees
Be an early applicant
$141-189k
501-1000 employees
Company mission
To help every company become great at hiring.
Role
Who you are
- 5+ years of consumer marketing, product marketing, or product/growth strategy experience, ideally with B2C experience
- Demonstrated impact in early-stage or “new bets” work (0→1 or 1→n), converting insight into positioning and GTM tests
- Experience partnering closely with Product in discovery, building packaging, and driving adoption and retention
- Strong storytelling and positioning skills with a bias for creating simple, testable messages
- Excellent cross-functional communication skills and the ability to align stakeholders around evidence-based decisions
- Analytical mindset - comfortable defining and interpreting activation/retention metrics and experiment outcomes
- B2B2C or HR Tech background with familiarity across employer-side recruiting workflows, is preferred
- Experience building or marketing technologies that leverage AI (e.g., assistants, ranking/matching, summarization), is a nice to have
- Demonstrated ability to own a strategy end-to-end, shape it, earn cross-functional buy-in, and drive it through execution, is preferred
- Two-sided marketplace experience (supply/demand strategy, liquidity, cold-start tactics), is preferred
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
- Applicants must be currently authorized to work in the United States on a full-time basis
What the job involves
- As the Senior Product Marketing Manager, B2C for MyGreenhouse, you'll own and grow our purpose-built destination for job seekers to discover, apply for, and track jobs at Greenhouse customer companies
- In this upstream PMM role, you’ll focus on refining product-market fit and laying the foundations for a successful go to market effort.
- You’ll partner with Product to validate candidate and employer problems, define our ICP and key journeys, and run structured GTM experiments (positioning, offers, activation) that accelerate learning and inform the commercialization strategy.
- You’ll help lay the groundwork for monetization through early pricing/packaging research and evidence-backed recommendations
- Own MyGreenhouse’s upstream learning agenda (hypotheses, success signals, and experiment roadmap) to validate candidate and employer-side value
- Partner with Product to identify pain points, influence the roadmap, and launch features to the market
- Define ICPs and segmentation across both sides of the marketplace; build personas/JTBDs tied to clear value drivers and WTP
- Craft testable positioning and messaging that differentiates MyGreenhouse for candidates and employers; validate through qualitative and quantitative research
- Collaborate with Brand on a distinctive B2C identity and the narratives that will scale once PMF signals are met
- Test and learn various GTM tactics using an experimentation mindset, with the plan to build on successes as we scale
- Partner with Data Analytics to instrument core learning metrics and ensure decision-quality readouts
- Additional projects and responsibilities as business needs require
Application process
- The anticipated closing date for this role is February 6th, 2026
Our take
Quality candidates are in demand and have options. It's not easy for companies to make the perfect hire. They face recruitment challenges. Firstly, they have to find the right people to interview. And secondly, they have to demonstrate that they have the right job for them.
Greenhouse is a hiring software company that helps companies optimize their recruitment and become great at it. With over 7,500 customers, the company supports some of the world's most successful companies such as Buzzfeed, Booking.com, HubSpot, and J.D. Power.
In January 2021, TPG Growth acquired a majority stake in Greenhouse with an investment of approximately $500M to support their commitment to improve diversity and reduce inequality in the hiring process.
Since the acquisition, Greenhouse has experienced significant growth, increasing revenues from $86.4M in 2021 to $266.3M in 2024. Its fair to say, the company is seeing great success and it doesn't seem to be slowing down anytime soon.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2018
$50m
SERIES D
Aug 2015
$35m
SERIES C
Total funding: $111.5m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Daniel Chait
(CEO)With a background in Software Engineering, they co-founded Business Velocity and Lab49, where they worked for almost 10 years. In January 2012, they co-founded Greenhouse Software.
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