Customer Insights Manager, AutoScout24
New and used car marketplace
Job no longer available
New and used car marketplace
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To help make mobility decisions easier for everyone.
Role
Who you are
- Proven experience in user research, market research, or customer insights (3+ years)
- Strong proficiency in both qualitative and quantitative research methods
- Experience in creating user personas, customer segmentation, and mapping user journeys
- Analytical mindset with the ability to interpret data and provide actionable insights
- Excellent communication skills, both written and verbal, to effectively present insights to stakeholders
- Experience with research tools (e.g., surveys, focus groups, interviews) and analytics platforms (Google Analytics, CRM systems)
- Ability to work cross-functionally and manage multiple projects
- Proficiency in English (required) and German is a plus
- We value personality, ambition, and an open-minded perspective
What the job involves
- The Customer Insights Manager is responsible for understanding the behaviors, needs, and preferences of AutoScout24’s users
- By collecting, analyzing, and interpreting data related to user interactions with the brand, this role provides actionable insights that inform the brand strategy and optimize the overall customer experience
- The ideal candidate will use both qualitative and quantitative research methods to develop a deep understanding of our target audience, helping to shape marketing strategies and enhance user engagement across all touchpoints
- User & Market Research: Conduct and lead both qualitative and quantitative research to gather deep insights into customer behavior, preferences, pain points, and market trends
- Research includes surveys, interviews, focus groups, and usability tests
- Persona Development: Create detailed user personas based on research to guide brand and marketing strategies, ensuring that all communications and campaigns resonate with target audiences
- Customer Segmentation & User Journeys: Develop and maintain detailed customer segmentation and user journey maps to better understand different customer segments and how they interact with the brand across channels
- Insight Sharing: Regularly provide insights, trends, and recommendations to the Brand Manager and other key stakeholders to support decision-making in brand messaging, product development, and customer engagement strategies
- Data Analysis: Analyze customer and market data to identify patterns, opportunities, and areas of improvement
- Leverage user behavior data from web analytics, social media, and CRM platforms to inform actionable insights
- Competitor Analysis: Keep up with industry trends and competitor activities to provide benchmarking and identify opportunities for differentiation
Application process
- Don't hesitate to get in touch with us and showcase your personal strengths
Our take
AutoScout24 is an online classifieds platform for new and used vehicles that’s been expanding its reach across 10 European markets for over two decades now. This period, however, offers a unique opportunity for growth - and AutoScout24 appears to be taking full advantage.
Both the new and used cars markets saw a big kick recently, as semiconductor shortages hobbled production lines and backlogs saw consumers opting for used vehicles instead. This meant big movement on the AutoScout24 platform, and the company used that to renovate its offering.
As it takes full advantage of the market, it has recently expanded its global reach by acquiring Canada's Trader Corporation, strengthening its position in both European and Canadian markets. A promising acquisition that positions AutoScout24 for continued growth in the automotive sector.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Amaze customers - We put our customers first, by listening to their needs and earning their trust. We inspire choice and empower their decisions. Creating enjoyable experiences and delivering real value
- Take ownership - We focus on the challenge and identify opportunities. We take responsibility for our actions, owning our successes and learning from our failures
- Drive growth - We think big and stay curious. Relentlessly innovating and improving to grow our business. We invest in personal growth and work hard to master our skills
- Win together- We move, work and win as one. We foster a safe working environment, where we support and respect one another. We celebrate diversity, value all opinions and enjoy collaboration
Company HQ
Au-Haidhausen, Munich, Germany
Leadership
Peter Brooks-Johnson
(CEO)They joined AutoScout24 in 2023 at CEO. Prior to this, they spent over 16 years at Right move as a Product Director and CEO. They are also an experienced Consultant having worked at The Berkeley Partnership and Andersen Consulting.
Salary benchmarks
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