Product Marketing Manager, ezCater
Corporate Solutions
$112-149k
+ Stock Options
More information about location
Online marketplace for business catering
Job no longer available
Online marketplace for business catering
501-1000 employees
Job no longer available
$112-149k
+ Stock Options
More information about location
501-1000 employees
Company mission
To provide businesses with access to high-quality and fast corporate catering, 24/7.
Role
Who you are
- This role requires a strategic thinker who analyzes and incorporates data and customer insights and who can manage cross-functional initiatives
- 5+ years of experience in product marketing, with success building and scaling systematic GTM processes for product releases
- Proven track record of developing and executing successful go-to-market strategies for corporate B2B audiences
- Experience working closely with sales, marketing, and product teams to drive alignment and collaboration
- Strong understanding of the B2B sales cycle with the ability to tailor marketing strategies to a defined segment
- Hands-on experience collaborating with Demand Generation teams
- Proven ability to build and ship product marketing campaigns
- Equal parts creativity and technical prowess. Be fluent enough to do the basics yourself, and articulate enough to communicate what you need to the experts on our creative and analytics teams
- A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time
- Demonstrated ability to collaborate with cross-functional teams, lead projects, and succeed as an independent contributor
What the job involves
- We’re looking for an experienced and strategic B2B Product Marketing Manager to join our Corporate Solutions Marketing team and help scale our Corporate Solutions business, the fastest-growing area of ezCater.
- You will be responsible for developing and executing go-to-market strategies for our Corporate Solutions-related products and services, product messaging and positioning, and deploying product marketing campaigns
- You will collaborate with product, sales, and marketing teams to create compelling narratives, align product features with customer needs, and support sales enablement.
- Go-to-market strategy for Corporate Solutions-related products and services: Establish a systematic way of sharing product updates with internal and external stakeholders. Develop and execute product marketing strategies for ezCater’s Corporate Solutions, driving product awareness, adoption, and growing our market share
- Product messaging and positioning: Collaborate with cross-functional teams to craft clear, differentiated, and compelling product messaging that speaks to our client pain points
- Sales enablement: In partnership with our Sales Enablement team, create sales collateral, training materials, and product demos to support the sales and marketing teams in effectively communicating the value of our solutions
- Competitive analysis: Understand – and share with the rest of the team – market trends and competitive landscapes that inform product positioning and messaging
- Campaign development: Plan and execute product marketing campaigns targeting corporate clients
- ICP & persona development: In conjunction with the Customer Insights team, define and/or refine Ideal Customer Profiles (ICP) and buyer personas to ensure marketing efforts effectively target and resonate with corporate decision-makers and stakeholders
- Metrics & Reporting: Monitor, analyze, and report on the effectiveness of product marketing efforts, using data-driven decisions to improve campaign performance
Our take
ezCater is an online marketplace app that provides catering options for businesses, working with food providers who enter their menus onto the app for customers to browse. ezCater sends each store its orders and handles customer service while the food providers fulfil the orders.
ezCater profits by charging a small commission on all orders that restaurants fulfil. The company counts JLL, RingCentral and the San Francisco 49ers among its customers. It previously fuelled expansion through acquisitions such as online catering platform GoCater in 2018 and MonkeySoft Solutions in 2019.
ezCater has enjoyed strong growth so far, in part by focusing on meal deliveries to a growing hybrid workforce as an employee benefit. It has been eyeing an IPO for some time, though these plans are yet to come to fruition. In the meantime, it has continued to develop its technology and unveiled a new supplier diversity program to uplift small businesses owned by underrepresented groups.
Steph
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Dec 2021
$100m
SERIES D
Apr 2019
$150m
SERIES D
Total funding: $433.9m
Company benefits
- Unlimited Vacation
- Stock Options
- Medical & Dental Insurance
- Subsidized MBTA Passes
- 401k Match
- Stocked Kitchen
- Company Outings
- Parental Leave
- Cupcakes
Company HQ
Financial District, Boston, MA
Leadership
Stefania Mallett
(Co-Founder & Director)Former CEO of the company. Studied at MIT before spending 20 years in leadership positions at firms including IntraNet, Taskmail, More than Words, and InSite Marketing Technology.
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