Senior Partner Marketing Manager, Loop Returns
$98.8-148.2k
Exchange and returns platform for Shopify brands
Be an early applicant
Exchange and returns platform for Shopify brands
201-500 employees
Be an early applicant
$98.8-148.2k
201-500 employees
Company mission
Loop Returns' mission is to make merchants successful while helping people become more mindful of how they consume by providing seamless product returnal, exchange, and logistics services.
Role
Who you are
- 3+ years experience in a B2B partner marketing role either within a SaaS company or Agency with ecommerce clients. Experience in the Shopify ecosystem is a huge plus!
- Proven experience building out co-marketing campaigns and lifecycle marketing programs to increase partner engagement
- Strong alignment with Loop’s core values: own the outcome, make merchants successful, courage over comfort, and be a human first
- Excellent written and verbal communication skills
- You have a natural curiosity with AI and other new technology, and have experimented with tools for workflow automation, content acceleration, etc
What the job involves
- We’re looking for a Senior Partner Marketing Manager to take ownership of Loop’s partner marketing strategy & execution
- We have strategic partnerships with the best agency, technology and logistics companies in the ecommerce industry
- Our partner ecosystem is a significant and fast-growing part of Loop’s core go-to-market strategy
- In this role you’ll maximize collaboration with partners, fueling the referral engine and continuously expanding Loop’s reputation and footprint in the ecommerce ecosystem
- You will collaborate closely with Marketing and Partnerships to identify opportunities to impact the entire funnel, and collaborate with Growth Marketing, Product Marketing, Sales, and RevOps to scale outcomes
- You’ll have the opportunity to shape our story and impact across the ecommerce ecosystem while collaborating with a smart, creative, and fast-moving team that values clarity, innovation, and teamwork
- MARKETING TO PARTNERS
- Keep Loop top of mind with our partners through consistent, creative, and thoughtful touchpoints that build excitement for Loop, drive referrals, and attract new partners to join our program
- Stand up partner onboarding and education flows for new and inactive partners with clear milestones to first referral
- Ensure partner managers have up-to-date resources in order to speak to and have our partners speak to the value of Loop
- MARKETING WITH PARTNERS
- Analyze, prioritize and decide on co-marketing opportunities brought to Loop by partners
- Work with internal marketing teams to find and develop new opportunities for partner participation with a goal of increasing value for merchants and expanding Loop’s reach
- Lead targeted marketing motions to drive integration adoption and account expansion with top-tier partners
- Build trusted and enduring relationships with partner stakeholders through value-driven collaboration
- OPERATIONS & MEASUREMENT
- Manage the partner marketing budget for co-marketing, including demand generation events, relationship-building events, and partner gifting
- Optimize intake, qualification, and prioritization for partner marketing requests tied to partner tier, potential, budget, and bandwidth
- Partner with RevOps to clean, enrich, and segment partner data for targeting and reporting
- Track and report KPIs and learnings to continuously improve programs and investment mix
- What Success Looks Like:
- YoY growth of partner referrals
- Consistent growth in our number of active partners
- The Partnerships team continues to achieve and exceed their revenue targets
- Increase in invitations to join partners for co-marketing, including content and sponsorship opportunities
Our take
Despite the convenience of shopping online, eCommerce brands face the significant challenge that customers are unable to try a product before they buy, and this ultimately leads to product returns. This can result in revenue and customer loss, complicated logistics, and customer dissatisfaction, problems that could be resolved by offering exchanges instead of returns.
Loop Returns provides an exchange and returns platform for Shopify brands, providing the logistic networks, automation tools, and analytics essential for facilitating seamless product exchanges. The company claims that its exchange-focus approach can help Shopify brands turn costly returns into new sales, increase customer satisfaction, and help brands contribute toward sustainable commerce.
Whilst the company will certainly face competition from alternative Shopify-integrated logistics providers, Loop Returns stands out with its unique approach of treating every product return as a potential exchange. In 2023, off of substantial funding, Lopp Returns released an app for Shopify merchants - Benchmarks - which acts as a refund comparison and analytics platform. Through this approach, the company claims that it can help brands save up to 50% of revenue on their returns, retain customers that would otherwise be lost, and prevent the wasting of products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2023
$50m
SERIES B
Jul 2021
$65m
SERIES B
Total funding: $125.5m
Company benefits
- Equity - We offer stock options as a strategy for investing in the success of our business and happiness of our team members. By offering stock options, all team members are owners and play an integral role in the long-term success of our business
- Health Insurance - We believe in taking care of your whole self, all the time. Your bases are covered with healthcare benefits–medical, dental, and vision insurance–and Loop helps with the premiums
- Flexible Paid Time Off - We have no limit on the amount of time off you can take. Use PTO to get away, move into a new place, celebrate your birthday, or whatever you need it for!
- Paid Parental Leave - We’re committed to supporting our team members during and after this significant life change. Loop offers 14 weeks of paid parental leave, plus an additional ramp-up period, so new parents can gradually transition back into their role
- Paid Holidays - 15 paid company holidays, including our very own holidays we call “Loop Days.”
- Paid Sick and Safe Leave - You’re not a machine, you’re a human—and you can only do your best work when you feel your best. Loop offers 2 weeks of paid Sick and Safe Leave to use if you are not feeling well, need to take care of a loved one, or need a mental health day
- Monthly Wellness Benefit - We value our employees' experience and support their quality of life outside work. Our wellness benefit includes reimbursements for both personal (physical/mental) and professional wellbeing
- Blended Working Environment - We believe you can do your best work when you have the flexibility to choose where and how you do it. Our Blended Working Environment is the ability to customize the way that you work through a combination of Employee Experiences (secluded, hub, office) and Work Modes (remote, hybrid, in-person). This includes a quarterly budget for use of a co-working space and budget to plan in-person or remote gatherings
- Home Workstation Benefit - We want you to be set up for success from day one, so we offer a one-time reimbursement for you to purchase or refresh anything for your work-from-home setup. We’ll also provide you with a Macbook, monitor, keyboard, and mouse
- Internet & Phone Benefit - We reimburse a portion of your phone or internet bill so you can stay connected and comfortable
Company HQ
Columbus, Ohio
Leadership
Jonathan Poma
(Board Director & Founder)Strategist at DYNAMIT from 2010 to 2013. Founder and CEO of Rocket Code from 2014 to 2018.
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