Principal Demand Generation Campaign Manager, MeridianLink
$104.1-177.6k
It is not typical for offers to be made at or near the top of the salary range
Digital lending platform for every financial institution
Open for applications
Digital lending platform for every financial institution
501-1000 employees
Open for applications
$104.1-177.6k
It is not typical for offers to be made at or near the top of the salary range
501-1000 employees
Company mission
To be the most trusted financial services technology platform.
Role
Who you are
- The ideal candidate is both strategic and executional—comfortable owning complex programs and establishing the playbooks, standards, and measurement approach that improve how customer demand is generated across the business
- The individual should have complete knowledge and a full understanding of the area of specialization, principles, and practices within a professional discipline
- 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech
- Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base
- Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution
- Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization
- Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders
- Bachelor’s degree or equivalent practical experience
What the job involves
- The Principal Demand Generation Campaign Manager is a strategic, hands-on owner responsible for driving expansion, cross-sell, and upsell pipeline within MeridianLink’s existing customer base
- This role owns the strategy, planning, execution, and optimization of MeridianLink’s highest-impact customer demand programs that increase product adoption, surface in-account opportunities, and accelerate pipeline for Customer Sales
- This role partners closely with Customer Sales, Product Marketing, RevOps, and Customer Marketing to identify high-intent signals, activate targeted campaigns, and deliver measurable pipeline impact
- Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns
- Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns
- Partner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion
- Translate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies
- Drive pipeline outcomes, not just activity—owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence
- Leverage marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale
- Continuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targeting
- Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets
- Manage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contribution
- Set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact
- This person will act as a career-level professional and subject matter expert in customer demand generation and expansion motions. The role will have work that will include new, highly complex, or highly impactful to the business
- The role will include work on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Work is expected to be done independently through independent judgment
Application process
- MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process
Our take
MeridianLink provides modern software platforms for financial institutions and consumer reporting agencies. Specifically, it powers digital lending and account opening for the former and data verifications for the latter.
The company has been trusted for over 20 years and has remained adaptable and open to change with the industry, such as its recent addition of engagement features that offer new ways to help financial services drive growth, reach target audiences and adjust campaigns to meet business and customer needs. It has therefore maintained a number of impressive customers, from BankPlus and American United to FirstBank and TwinStar.
Building on this track record, MeridianLink was recently acquired by Centerbridge Partners, marking an important step forward. Going private in this $2B deal gives the company flexibility to accelerate innovation, expandi ts platform, and leverage AI and data more effectively. With Centerbridge's support, MeridianLink is in a good position to strengthen its competitive edge and continue helping financial institutions grow in a rapidly evolving market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
Irvine Technology Center, Irvine, CA
Leadership
Larry Katz
(CEO, President & Board Director)Larry joined MeridianLink in 2023 as CFO and became CEO in 2025.
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