Product Marketing Director, Yext
$157.1-303.5k
Brand visibility platform
Open for applications
Brand visibility platform
1001+ employees
Open for applications
$157.1-303.5k
1001+ employees
Company mission
To transform the enterprise with AI search.
Role
Who you are
- We’re seeking a strategic, data-driven storyteller who can connect product innovation to customer value, spot market opportunities, and lead with clarity in a fast-paced environment
- If you have deep domain expertise in areas like cross-channel customer engagement and campaign orchestration (or the curiosity and aptitude to quickly build it), we’d love to meet you
- 12+ years of B2B SaaS product marketing experience, ideally in martech
- Proven ability to bring products to market and drive adoption in fast-paced, competitive environments
- Exceptional storytelling and communication skills – with the ability to craft compelling, data-driven narratives for diverse audiences
- Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success
- Analytical mindset with the ability to derive insights from data and use them to inform strategy
- Experience building sales enablement materials and influencing GTM success across both direct and indirect channels
- Self-starter with a high ownership mentality and a bias toward action
What the job involves
- We’re looking for a Product Marketing Director to lead go-to-market strategy for one of Yext’s product pillars. This is a high-impact role at the intersection of Product, Marketing, Sales, and Customer Success – responsible for driving awareness, adoption, and revenue for a critical part of our platform
- Go-to-Market Strategy & Execution:
- Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives
- Lead product launches end to end, ensuring internal readiness and high-impact external execution
- Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion
- Messaging & Positioning:
- Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators
- Translate technical capabilities into clear, compelling business outcomes that align with our customers’ visibility and engagement goals
- Ensure consistent, competitive product narratives across all touchpoints
- Customer & Market Insights:
- Act as the voice of the customer – synthesizing insights from customer feedback, market signals, and usage data to inform positioning and product roadmap
- Conduct market and competitive research to identify opportunities for differentiation and innovation
- Support customer advocacy through compelling case studies, proof points, and success stories
- Sales Enablement & Field Success:
- Develop enablement content and programs that improve field confidence, messaging consistency, and win rates
- Deliver training and tools that help Sales, CS, and Channel teams effectively position and sell your product
- Collaborate with reseller and agency partners to accelerate indirect channel growth
- Cross-Functional Leadership:
- Partner closely with Product and Engineering to influence roadmap priorities and shape product development with market insights
- Collaborate with Customer Success and Support to ensure customer feedback is integrated into GTM strategy
- Play a leadership role in raising the bar across the Product Marketing team – contributing frameworks, best practices, and a culture of excellence
Our take
The way people discover brands has changes dramatically over the years and it's no longer just about showing up on a website or ranking well on Google. Customers are finding businesses through AI-powered search, social platforms, maps, voice assistants, apps, and direct messages, often all at once. in this always-on world, brands need to be accurate and visible across countless digital touchpoints, or they risk being overlooked entirely.
Yext is a local brand visibility platform helping businesses make sure customers can find them wherever discovery happens. By using billions of trusted data points, Yext gives companies a clear picture of how their brand is performing and provides the tools they need to manage lising, content, and engagement across search engines, social platforms, websites, and emerging AI experiences. So essentially, they help brands stay visible, trustworthy, and in cotnrol of how they show up online.
The company has been around long enough to see the digital landscape change again and again, yet it continues to adapt as new technologies reshape how people search and engage. By evolving alongside AI and modern discovery tools, Yext has proven it's not just keeping up with the pace of change but helping brands confidently navigate whatever comes next.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2016
$0.5m
LATE VC
Jun 2014
$50.3m
SERIES F
Total funding: $118.3m
Company benefits
- Comprehensive Benefits Programme: Our top priority is maintaining our employees' and their families' health and well-being. We offer a robust benefits program, including top-quality health insurance (medical, dental, and vision), paid parental leave, a 401(k) with a match or retirement pension plan, equity, commuter benefits, and more
- Invested in Your Wellbeing: In addition to our top-tier benefits, we offer a holistic wellness program with physical and mental health perks that go beyond the basics. A few employee-favorite perks are our premium, no-cost Calm subscription for relaxation and mindfulness and monthly ClassPass credits for everything from workouts to wellness experiences (cold plunge or massage, anyone?). Run out of credits? No sweat — you can snag more at a discounted rate!
- Collaborative Workspaces: Yext has workspaces in some of the world's greatest cities — from our HQ in New York City to those in Budapest, Greater Washington DC, Hyderabad, London, and Paris. Many teams follow a hybrid work model, giving employees the flexibility to work remotely while also connecting in person at any of our offices. These modern, vibrant spaces are designed for collaboration, fostering the spontaneous interactions and knowledge-sharing that define our global culture.
- Stay Informed: Our leadership team prioritizes transparency at every level, keeping employees informed through newsletters, regular updates, and quarterly company-wide meetings. These forums dive into industry trends, celebrate wins, break down post-earnings results, and outline what's ahead.
- Life-Work Balance: We're all about working hard and having fun, but we know there's no pause button when the workday ends. Our employees wear many hats — parents, caregivers, mentors, volunteers, and more — and we're dedicated to helping blend the best of both worlds. That's why we offer flexible vacation, paid holidays, and sick days, giving you the time to recharge and focus on what matters most with the people you love most.
- Upward Mobility: Career growth isn't just encouraged at Yext — it's a priority. With internal mobility at the heart of our culture, over 20% of our hires in 2024 came from within! Through our Upward Mobility program, we invest in our people by providing opportunities to explore new roles, expand skills, and take on fresh challenges. Whether you're looking to grow in your current role or take your career in a new direction, we're here to support your journey every step of the way.
Company HQ
Chelsea, New York, NY
Leadership
Michael Walrath
(CEO & Chairman)Michael has served as the CEO of Yext since 2009. He is also the Founder of Ohoopee Match Club and co-founder of Atlas Films and WGI Group.
Darryl Bond
(CFO)Darryl initially joined Yext as a Corporate controller in 2015. Since then he has held a number of roles and became CFO in 2022. Previously, he spent 12 years at Ernst & Young, joining in 2002 as a Manager of Assurance Service and becoming Senior Manager of Transaction Advisory Services in 2010.
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