Growth Marketing Freelancer / Interim, Smiler
Photographer marketplace
Job no longer available
Photographer marketplace
101-200 employees
Job no longer available
101-200 employees
Company mission
To help ensure that valuable memories are captured in high quality through its photographer marketplace.
Role
Who you are
- You are immediately available for 3 to 4 months (12 to 40 hours a week)
- You have at least 3 – 5 years in a related digital marketing, growth or user acquisition-focused role
- Strong experience working on multiple objectives, audiences and/or products simultaneously
- You love working with KPIs because if you’re showing great numbers then it’s technically not bragging
- Experience in e-commerce marketing or workforce sourcing will win you bonus points
- You mix the confidence to own your projects with the humility to contribute your skills as a resource to others when required
- Your well-rounded marketing skillset would make a Swiss Army Knife blush
- Advanced or native English speaker, so you can casually drop phrases like ‘truly prodigious conversion’ and ‘unfathomably exceptional return on investment’ with ease
- Your Bachelors or Masters degree in the marketing field is the foundation on which you have built your skills
What the job involves
- Acquisition:
- End-to-end ownership of digital campaigns to increase supply (photographer) acquisition and customer demand (photoshoot bookings) – from planning to creative coordination to measurement, reporting and optimisation
- Responsible for our SEM, remarketing & paid social activity across the digital spectrum, including Meta, Google & TikTok
- Managing performance marketing campaigns across half a dozen focus geographies and languages
- Conversion:
- Work with the Product Team to plan and execute Conversion Rate Optimisation tests on e-commerce product pages
- Create and optimise landing pages for targeted photographer acquisition campaigns
- Collaborating with our Supply organisation to devise and run full-funnel marketing campaigns via our CRM to engage, train, retain and reactivate our photographer supply base
- Channel management & Automation:
- Identify and evaluate additional online reseller and distribution opportunities to list our products or contribute new traffic to our direct channel
- Run painted door campaigns to help identify consumer appetite for additional photoshoot locations and opportunities for geographic expansions
- Manage our user database and CRM platform, ensuring data cleanliness, architecting workflows and monitoring user health metrics
Our take
Many people like to capture their most memorable life events through a camera, whether this is through a selfie on social media, or something more professional to be hung on a wall. The latter can be difficult without the right connections, and whilst freelance marketplaces for photographers do exist, there is never any guarantee that the freelancer will be a match for your needs.
Smiler provides a photographer marketplace, allowing users to search for on-demand photographers that maintain consistency in high-quality standards, availability, and efficiency. The company provides its marketplace for businesses but also allows freelance photographers to apply to be listed on the marketplace.
Whilst platforms such as UpWork, Fiverr, and even regular job listing sites can lead to freelance photography recruitments, smiler recognises that the risk that users take on such websites can be high. By designing its marketplace with availability, remote work, consistency, and efficiency in mind, the company aims to help photographers achieve a flexible career in photography whilst increasing access to professional photo shoots for consumers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2023
$8.5m
EARLY VC
May 2022
$8m
SEED
Total funding: $16.5m
Company benefits
- Work anywhere around the world
- Unique experience to join the early stage of scaling a hyper growth company
- Founders with proven track record in global scale startups
- Fun, ambitious and talented team with more than 10 different nationalities
- Get the option for an employee contract or independent contractor
- Additional allowance of €1200 per year for laptop, phone and other hardware on top of your salary
- Talented, passionate, and super ambitious colleagues
- 24 Paid holidays a year
- Monthly Training budget adds up to €150 (to redeem at Udemy or Lynda)
- Join our yearly team retreat
Company HQ
Bedrijventerrein Sloterdijk, Amsterdam, Netherlands
Leadership
Kasper Middelkoop
(CEO)Founder & CPO of Hotelchamp from 2015 to 2020. Co-founder of Tiqets since 2012.
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