Senior Specialist of Field & Account Based Marketing, Coupa
Benelux & Nordics
Business spending management platform
Be an early applicant
Business spending management platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide a clear idea of business value for clients.
Role
Who you are
- This remote-first role requires a proactive self-starter who thrives in a fast-paced environment
- An understanding of the Benelux and Nordics markets and the cultural differences is essential
- Ideally, you are based in the Netherlands, but flexibility is key as Coupa continues to expand its regional presence
- Experience: 5+ years in field marketing, ABM, or demand generation within B2B enterprise software/SaaS, with a strong record of driving pipeline and revenue. Channel marketing experience is a plus
- Technical Expertise: Proficiency with MarTech tools, including Salesforce (CRM), Marketo (marketing automation), 6sense (ABM platforms), LinkedIn Campaign Manager, Outreach (sales engagement)
- Language Skills: Fluency in English is mandatory; Dutch, Danish or Swedish is a plus
- Regional Knowledge: Understanding of marketing strategies for Benelux & Nordics, with sensitivity to cultural nuances and customer preferences
- Relationship Building: Ability to work closely with sales and leadership teams to align marketing efforts with business objectives
- Self-Starter: Highly proactive, unafraid to take action, and able to work independently to deliver results in a remote-first environment
- Education: Bachelor’s degree in marketing, business, or a related field
What the job involves
- As Senior Marketing Specialist, Benelux & Nordics, you will manage the marketing plan and implementation
- For Denmark, Netherlands and Sweden, playing a critical role in Coupa’s growth across the region
- Reporting to the Senior Field Marketing Manager, UKI, this role combines autonomy and strategic planning with hands-on execution
- From managing tradeshows to developing ABM campaigns (1:1 and 1:few), you will design and deliver impactful marketing programs that drive pipeline growth, support sales objectives, and establish Coupa as the leading spend management platform in the region
- Regional Ownership: Plan and execute Coupa’s marketing strategy for Denmark, Netherlands and Sweden, taking the initiative to identify opportunities and drive results while ensuring alignment with EMEA-wide goals
- Account-Based Marketing (ABM): Implement 1:1 and 1:few ABM programs to engage key accounts and drive pipeline, with messaging tailored to customer personas and buying stages
- Event Management: Plan and execute high-impact events, including tradeshows, hosted events, and intimate networking opportunities
- Sales Collaboration: Build strong relationships with sales leadership and teams, proactively providing support and insights to align strategies with revenue objectives
- Cross-functional engagement: Partner with EMEA and global teams, including customer marketing and product marketing, to deliver cohesive, multi-channel campaigns
- Data-Driven Strategy: Use analytics and data to own campaign performance measurement and optimize ROI, consistently refining programs to improve lead-to-opportunity conversion rates
Our take
In 2006, Noah Eisner co-founded Coupa with Ravi Thakur, two fintech start-up specialists as a provider of business spending management (BSM) services. Coupa has grown into its niche with its comprehensive platform allowing companies greater control over their spending, supply network and chain optimization, liquidity management and solutions for payment.
Coupa has been recognized as a leading brand in third party risk management (TPRM). Using artificial intelligence software, its TPRM software takes data from hundreds of sources and generates risk flags across the entire platform, informing the user’s processing decisions.
TPRM integrates into Coupa’s business spending management systems to provide one comprehensive platform, a feat that gives it a definitive edge when it comes to secure management of company funds. Acquired in early 2023 by Thoma Bravo, Coupa is a company to watch, as progress in AI software could open opportunities for greater software automation on its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2015
$80m
SERIES G
Mar 2014
$40m
SERIES F
Total funding: $169m
Company benefits
- Employee stock purchase program
- Health benefits for employees and their families
- Retirement and savings plans
- Flexible work environment
Company values
- Ensure customer success
- Focus on results
- Strive for excellence
Company HQ
Town Center, Foster City, CA
Articles
Leadership
J. Charles Goodman
(Chairman of the Board, not founder)Serves as Chairman of the Board for multiple companies, including Proofpoint, Anaplan and Bottomline Technologies.
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