Lifecycle Marketing Manager, Flexera
IT management solutions
Be an early applicant
IT management solutions
1001+ employees
Be an early applicant
1001+ employees
Company mission
To maximize the value of technology for the world's tech buyers and sellers.
Role
Who you are
- 5+ years of experience in B2B marketing, demand generation, or campaign management, ideally in technology or SaaS environments
- Proven track record of running global, multi-channel campaigns end-to-end
- Growth marketing mindset with expertise in continuous testing, validation, and optimization
- Data-driven approach to decision making and campaign measurement
- Demonstrated proficiency in prompting, evaluating, and responsibly using AI tools in marketing workflows
- Strong collaboration and interpersonal skills; able to work cross-functionally and influence without authority
- Marketing generalist capable of coordinating with specialized functions (digital, design, field, partner, etc.)
- Experience with ABM/ABX, Precision Demand Marketing, and AI-powered marketing platforms (e.g., 6Sense)
What the job involves
- Reporting Line: VP of Growth Marketing
- We’re seeking a strategic, data‑driven, and hands‑on Lifecycle Marketing Manager to help scale lifecycle‑focused campaigns across the buyer and customer journey
- In this role, you will lead the day‑to‑day orchestration of integrated programs that support the customer lifecycle—pre‑ and post‑sale—in partnership with key marketing stakeholders
- You’ll collaborate across Global Marketing, Product Marketing, Field Marketing, CX Marketing, and Partner Marketing to translate strategy into repeatable playbooks, turn data and insights into targeted programs, and continuously test and optimize to extend Flexera’s reach, deepen engagement in target accounts, and deliver measurable pipeline, bookings, retention, and cross‑sell impact
- Partner with Customer Experience (CX) & Product Marketing to align lifecycle campaigns to key customer journey moments defined by CX Marketing, ensuring consistent messaging through digital channels (email, paid, webinars)
- Partner with Product, Brand, and CX teams to develop innovative, engaging campaign messages and visuals that differentiate Flexera in the B2B space
- Drive campaign orchestration for global initiatives, product launches, and strategic growth priorities
- Collaborate with Field Marketing to localize and scale programs for regional execution
- Ensure cross-channel consistency across email, digital, paid media, webinars, and events
- Work closely with Partner Marketing to package campaigns for partner toolkits, enabling Flexera partners to extend campaign reach and impact
- Utilize company-provided AI tools and technology to enhance campaign efficiency, quality, and personalization, while critically evaluating AI outputs for responsible use in marketing workflows
- Build campaigns that reach, engage, and convert ICP accounts, customer accounts, and personas to drive pipeline, bookings, and retention goals across the product portfolio, aligned to prioritized markets, verticals, and segments
- Use data-driven insights to continuously refine campaign design, targeting, and messaging
- Foster a collaborative, results-oriented team culture
- Ensure clarity of ownership and strong partnership within marketing to maximize impact across the customer journey
- How Success Is Measured
- Achievement of key acquisition and retention goals through scalable, data-informed campaigns, in partnership with CX Marketing, who oversees retention and advocacy outcomes
- Marketing contribution to total pipeline created and total bookings
- Inbound, outbound, and partner-sourced pipeline growth
- Strong cross-functional collaboration and clear ownership boundaries, minimizing overlap and conflict with other marketing functions
- Continuous improvement in lifecycle marketing KPIs through disciplined, test-and-learn approaches
Our take
Flexera is an IT solutions company for businesses looking to maximize the potential of their technology investments. Spun out of legacy company InstallShield dating back to 1987 and its leading software product Flexnet Manager, Flexera offers a range of solutions including IT asset management, IT visibility, and cloud migration.
It’s the latter that in the present day seems to be the most popular product from not only Flexera, but competitors too. Flexera was cited in the summer 2022 by Information Services Group as a global leader in hyperconverge infrastructure solutions (HCI) systems, that uses cloud computing as a basis for its build.
The company has been a shapeshifting entity on the market for decades now, with a flexible range of services that in 2023 include the Flexera One FinOps, a solution for the strengthening of cloud central teams. Flexera also saw a buyout by private equity firm Thoma Bravo to the sum of $2.9 billion in 2020. And since then has gone on acquisition spree of its own. Now the company boasts 50,00 customers worldwide and has offices across the globe.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2013
$15.6m
SERIES D
Sep 2010
$25m
SERIES C
Total funding: $62.1m
Company benefits
- Competitive pay
- Retirement and employee investment program
- Health and wellbeing
- Student loan debt relief and tuition reimbursement
- Competitive time off, hybrid work and new-parent support
- Connection through ERGs, giving and celebration
Company HQ
Addison Township, Itasca, IL
Leadership
Jim Ryan
(CEO & President)Jim has been at Flexera since 1998, joining the team as a Senior VP of International Sales & Operations. Since then. he has held a number of roles, becoming CEO in 2016. He is also the co-founder of the Do Great Thing Initiative.
Elizabeth Lages
(Chief People and Culture Officer)El joined Flexera in 2004 as a VP of Telebusiness and Channel Sales (North America), since then she has held a number of roles and became Chief People and CUlture Officer in 2021.
Chris B. Andersen
(CFO)Prior to joining FLexera in 2025, Chris served as the CFO at Acquia for 7 years. He was also a VP of Finance at Akamai Technologies for 6 years and a VP of Finance & Chief Accounting Officer at Progress Software for 1 year.
Becky Trevino
(CPO)Becky previously worked at Snow Software in Various VP Product roles until it was acquired by Flexera in 2024. Prior to this, she spent 6 years at Rackspace in various roles, including Senior Director of Product Marketing.
Brian Shannon
(CTO)Prior to joining Flexera in 2021, Brian was the VP of Platform Engineering at ServiceNow. He also held VP roles at GE HEalthcare and API Healthcare.
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