Senior Product Marketing Manager, Asana
New Products
$185-207k
+ equity
More information about location
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$185-207k
+ equity
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences
- Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems
- Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points
- Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches
- Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams
What the job involves
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- We’re looking for a strategic Senior Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum
- Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results
- Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs
- Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates
- Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories
- Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit
- Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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