Head of Performance Marketing, Trinny London
12 Month FTC
Salary not provided
Excel
Google Sheets
Senior and Expert level
London
2-5 days a week in office
Skincare & beauty
Posted today
Skincare & beauty
201-500 employees
B2CRetailBeautyWellbeingeCommerce
Posted today
Salary not provided
Excel
Google Sheets
Senior and Expert level
London
2-5 days a week in office
201-500 employees
B2CRetailBeautyWellbeingeCommerce
Company mission
To give everyone the tools they need to feel their best.
Role
Who you are
- Demonstrable experience in performance marketing, including experience with paid social strategies ideally within high-growth scale-ups and with global footprint
- Is a mentor for your team and advocate for our brand values
- A proven track record in running successful multichannel online acquisition campaigns, including remarketing, attribution and analytics, and working with significant budgets
- Understand the technical and analytical elements of all relevant digital platforms in hyper-detail, including tracking, attribution and experimentation features
- Comfortable being hands on within marketing platforms and analysis tasks
- Solutions orientated, delivering lasting solutions balancing risk mitigation, flexibility and business continuity through business cases and proposals supported by data and evidence
- At ease with startup culture and able to work hands on in a flexible and agile manner
- You like autonomy and have the ability to get stuff done without close supervision - you take ownership of the vision and can figure out how to execute against it
- Curious about new trends, advertising products and growth opportunities with a can-do attitude and full of great ideas
- At ease with reporting in Excel, Google Sheets and Pivot Tables. PowerPivot and Thoughtspot experience is ideal but not essential
What the job involves
- We are seeking a highly strategic and data-driven Head of Performance Marketing (12-month FTC) to lead our global customer acquisition efforts to join our ambitious Digital and Marketing team at Trinny London
- This role is responsible for the full ownership of our acquisition strategy, driving new customer growth, and optimizing CPA and profitable return across all performance marketing channels (primarily digital)
- This role is reporting directly to the Director of Digital
- Develop, own, and execute a global acquisition strategy, including full oversight of budgets and spend, to maximize profitable customer acquisition targets (CPA) and reduce customer acquisition costs while maintaining brand values
- Lead the planning, execution, reporting, and optimization of all performance marketing channels. Continuously evaluate and refine tactics to improve efficiency and effectiveness
- Identify and implement new and innovative performance marketing strategies, explore opportunities to expand our channel mix, and contribute to the broader Performance Marketing roadmap alongside the Director of Performance Marketing
- Utilize data and analytics to provide actionable insights, identify cost-effective channels, and make data-driven recommendations to continuously improve marketing performance
- Manage and develop a high-performing team, fostering their ability to operate campaigns, make optimization recommendations, and challenge agencies. Distribute responsibilities effectively across internal teams and external agencies
- Own the performance marketing testing roadmap, ensuring continuous iterative testing and learning across all performance channels. Collaborate closely with the Head of Design and creative teams to innovate creatively
- Share performance marketing insights, projects, and test results across the business to inform future decisions. Identify and implement new processes to ensure team efficiency and support automated reporting efforts
- Conduct ad-hoc analysis, investigate competitor activity, and collaborate with BI and data teams to inform future strategies
Salary benchmarks
Our take
One half of TV’s Trinny and Susanna, Trinny Woodall made the move from on-screen to business in 2017. The result - Trinny London, a new skincare and beauty brand with a direct-to-consumer eCommerce model that’s growing fast.
One of the brand’s selling points is obviously its face - Trinny Woodall helps push the brand into the public consciousness, but it doesn’t rest on her alone. It offers a range of cream-based products within skincare and makeup - often blurring the lines between the two - in stackable containers aimed at multiple genders. As well as this, its online ‘Match2Me’ tool helps you find the right products for you.
It operates within an overcrowded market, but face recognition and a canny direct-to-consumer, online-first model has helped rapid growth in its first few years. It plans to eventually expand to provide a whole ‘bedroom and bathroom’ range.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
18% employee growth in 12 months
Company
Funding (1 round)
Jul 2021
$36.1m
EARLY VC
Total funding: $36.1m
Company benefits
- Flexible Working (Truly): We trust our team know how and when they are able to work at their best. We operate core working hours as well as a hybrid working model (although we would love to see your face once or twice a week!)
- Health & Wellbeing: Access to private healthcare, GP consultations, physiotherapy, mental health treatment and an Employee Assistance Programme (to name a few) through our partnership with Vitality
- Employee Discount & Gifts: Company discount for yourself and your friends and family as well as a handful of thoughtful Trinny London surprises throughout the year
- New Starter Swag!: All new starters will receive their own bag full of Trinny London swag as well as their very own Starter Stack containing some of our best-selling makeup and skincare
- HQ Office Perks: Free snacks all day every day, post-work drinks, lunches, exercise classes. Our Jubilee Place hub really has everything you need
- Your Development: Everyone has their own training budget to access each and every year
- Family: Enhanced company pay for maternity, paternity, shared parental and adoption
- T-Party: Stack hard, play hard. We run company-wide challenges, celebrate our launches and company milestones together. We're also known to throw at least a couple of fabulous parties each year
- Time Off: Generous annual leave in addition to any bank holidays. We're also partial to a handful of spontaneous and well-earned Wellbeing Days throughout the year
- Pension: You'll be enrolled onto our comprehensive relief at source pension scheme with Nest
- Cycle 2 Work: Save up to 39% on bikes and accessories while paying nothing upfront
- Rewards & Recognition: Be rewarded with additional holiday and other gifts for each year at Trinny London
- Referral Scheme: Successfully refer someone for a role at Trinny London and receive a cash bonus
Company HQ
Chelsea, London, UK
Leadership
Trinny Woodall
(CEO)Former TV presenter.
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