Digital Marketing Specialist, Pison
$65-90k
AI powered neural intent platform
Open for applications
AI powered neural intent platform
21-100 employees
Open for applications
$65-90k
21-100 employees
Company mission
To translate data generated by the body's natural physiological electricity into machine-interpretable events.
Role
Who you are
- Strong understanding of core online marketing principles and channels
- Proficiency in digital marketing tools and platforms, including social media management, email marketing, SEO, SEM, content marketing, and web analytics
- Strong skills for content creating/generating engaging content for diverse formats and platforms
- Excellent written and verbal communication skills
- Creative mindset with an eye for design and the ability to contribute to the development of visually appealing and engaging digital content
- Strong analytical skills to interpret data and generate insights for optimizing campaigns and strategies
- Experience with paid advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads
- Experience with ecommerce sites, Google Analytics, community building, email marketing, content marketing are desired
- Creative problem-solving skills
- Ability to work under pressure
- Ability to work independently and as part of a team
- Bachelor's degree in Marketing, Digital Media, Website/Graphic Design, Communications
- At least two years related experience required
What the job involves
- As a Digital Marketing Specialist you will be at the forefront of driving our digital marketing endeavors to new heights
- You’ll leverage your expertise in digital strategies and campaigns to create a meaningful impact to our brand’s online presence and business growth
- Your role will encompass a wide spectrum of responsibilities, from tracking and optimizing campaign performance to crafting engaging visual concepts that resonate with our target audience
- You’ll collaborate with the marketing team to develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, content marketing, SEO, and SEM
- Create compelling and engaging content for online platforms, including blog posts, social media posts, email newsletters, and more, to build brand awareness and drive user engagement
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels to drive traffic, conversions, and ROI
- Utilize data-driven insights to analyze campaign performance, generate reports, and make informed recommendations for optimizing strategies and achieving OKRs
- Employ SEO strategies to optimize online content for search engines, increasing organic visibility and driving relevant traffic to our digital assets
- Collaborate with the Marketing team to develop and execute marketing strategies and to optimize performance of our ecommerce website
- Assist the Communication and Branding team to develop visual concepts for engaging promotional activities that align with Pison’s brand identity
- Stay up-to-date with the latest digital marketing trends, tools, and best practices to continuously enhance our strategies and approaches
- Perform other related duties as assigned
Our take
Born from the personal frustration felt by co-founder Dexter Ang, whose mother suffered from ALS, Pison was created to help improve the quality of life for patients who lose the ability to speak, write, and gesture while battling the nervous system disease.
The company provides technology that allows ALS patients to interact with wearable devices and control the physical world through thinking alone. With development partners including Google, Microsoft, and Samsung, the system captures neuromuscular signals on the surface of the skin and combines them with machine learning and AI to interpret how people intend to move their hands.
Pison has raised money both through grants and traditional investment rounds, closing its Series A in 2021. This funding is being used to develop multiple market-ready products, and to increase the company’s headcount.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jun 2022
$0.5m
GRANT
Mar 2021
$7m
SERIES A
Total funding: $7.9m
Company benefits
- Company Retirement Plan
- Comprehensive Health & Dental Insurance
- Unlimited PTO
- Hybrid Workspace
- Commuter Benefit
- Summer Fridays
Company values
- Mission-minded - Every action we take enables our diverse customers to harness the power of human intent as Pison changes the form and function of the world
- Curiosity and validation - We have an unconditional thirst for knowledge and feedback. We always want to understand hidden connections, avoid weak assumptions, and aim to quantitatively validate our findings. We are in constant pursuit of constructive feedback to better ourselves and our technology
- Innovation culture - We are unconstrained by the way things have always been done. We creatively approach every task and obstacle to find original solutions.
- Grit - We persevere in both good times and bad times and stay focused on achieving long-term goals & producing results all the while being 100% committed to personal growth and bettering each other
- Integrity - We take responsibility for our successes and our failures, and we always keep at top of mind how our actions impact the entire organization. We will do the right thing even when no one is watching. We build a culture of trust within our organization and team by providing honest feedback and holding ourselves and others accountable
- Inclusivity - Opening our minds and combining our different backgrounds, experiences, world views and expertise make us savvier problem solvers and drive better results. Cultural problem solvers - we all take personal responsibility to build an environment where all of our colleagues can thrive
Company HQ
Leather District, Boston, MA
Articles
Leadership
Dexter Ang
(Executive Chairman)After working as an Advanced Study fellow at MIT, they became a Senior Trader at Jump Trading, an algorithmic trading platform.
David Cipoletta
(CTO)Graduated from The University of Rhode Island with a Masters in Electrical and Electronics Engineering. Former Robotics Engineer for Charles River Analytics.
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