Event Marketing Manager, Dynamic Yield
EMEA
Digital customer experience services for businesses
Job no longer available
Digital customer experience services for businesses
201-500 employees
Job no longer available
201-500 employees
Company mission
To help companies build amazing digital experiences with great agility and speed.
Role
Who you are
- Prior experience in enterprise SaaS or B2B Marketing
- 2+ years of B2B event marketing experience
- An exceptional marketeer who has proven experience shaping and executing scalable and locally relevant campaigns
- Comfortable working with all owned and earned channels to ensure synergy throughout campaign planning and execution
- The ability to drive multiple projects forward at pace, utilising data to shape the work and make informed decisions and recommendations
- Experience working with Event Management Technology (Hopin, Splash, Cvent, Bizzabo, or others)
- Proven ability to work on multiple projects at once in a detail-oriented, fast-paced role
- A great communicator, with good presenting skills and a strong ability to build relationships with key partners across different levels
- Confident when it comes to taking risks, trying new things, and learning from failure
- Prior history with personalization, segmentation, and A/B testing solutions – a plus
- Experience working within a regional team or with different countries – an advantage
- Knowledge of the eCommerce or finance space – a plus
- History using cloud-based CRM solutions (Salesforce, Marketo) – a plus
What the job involves
- Act as the marketing expert for your regions, with a pulse on channels, verticals, and programs that will resonate most within the region
- Be an advocate for the sales regions you support and help the rest of the marketing team understand regional priorities
- Establish and support the execution of a regional strategy to cover core marketing activities in the region throughout the year
- Determine appropriate KPIs for each region including the management of MQLs
- Work closely with our partner marketing team to manage marketing relations and collaborative communication with our strategic partners
- Identify, manage, and drive regional event plans in collaboration with the global marketing team members that include Dynamic Yield hosted, partner, and industry events
- Help craft Dynamic Yield’s messaging and story based on the unique needs of the markets, owning content localization as well as that of sales and marketing collateral
- Evangelize success in the different regions, both internally and externally, including support for customer testimonials and case studies
- Report on marketing effectiveness, optimising the go-to market approach based on results
Our take
eCommerce giants such as Amazon demonstrate hugely successful personalized marketing systems. However, smaller companies often do not have the resources to access such engagement.
Dynamic Yield builds personalized marketing services that aim to cater for businesses both big and small. The company uses AI-based, personalisation technology that can be scaled for any business, providing tools to help small business and startups survive in their markets. Despite this focus, the startup remains invested in aiding larger businesses.
Dynamic Yield has now been acquired by McDonalds, the fast food chain’s biggest acquisition in years. The result of this is $300 million in funding, which will be used to focus on personalizing the McDonalds drive-thru experience.
Steph
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2018
$38m
SERIES D
Aug 2018
$32m
SERIES D
Total funding: $115m
Company benefits
- Work from home opportunities
- Employee wellness programs
- Learning and development programs
- Equipment stipends to comfortably work from home
- Hybrid work model
- Generous paid time off
Company HQ
Flatiron District, New York, NY
Leadership
Omri Mendellevich
(CTO)Omri became Principal Software Engineer at Symantec in 2006. After this, they joined Precise Software Solutions as Team Leader, from 2007 to 2010. After this, they went onto be R&D Director at Virtual Web.
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