Vice President of Global Growth Marketing, Seismic
Enterprise sales enablement software
Job no longer available
Enterprise sales enablement software
1001+ employees
Job no longer available
1001+ employees
Company mission
To empower thousands of teams to grow and win.
Role
Who you are
- 15+ years of experience Marketing to B2B customers in a fast-paced environment
- Proven results exceeding pipeline targets
- A successful track record of planning and launching successful integrated campaigns for both prospects and existing customers
- Deep understanding of ABM strategy, best practices, and playbooks
- Experience shaping and managing web and digital strategies and channels
- Extensive experience working with sales and customer success teams in order to consistently deliver pipeline across segments
- Ability to execute with urgency
- Experience managing agencies and budgets
- Experience with centralized planning and regional execution, including in EMEA and APAC
- Strong understanding of Marketing and sales analytics
- Strong partnership, people, and communications skills
- Extensive experience mentoring, coaching, and leading high-performing “demand capture” team
- Excellent communication skills as well as executive presence
- The successful candidate will also have a direct, hands on understanding and experience of how to build integrated digital and content strategies that map to the customer buying journey, create personalized experiences that resonate with target customers, and attract and convert new audiences to Seismic
- The ideal candidate understands the current landscape of routes to market and digital channels, has a keen understanding of Marketing metrics, knows how to accelerate demand generation in a SaaS environment, and can apply technique and experience to pipeline acceleration
What the job involves
- We are seeking an experienced Marketing leader to take on the role of building and managing a world-class digital customer experience, demand generation and pipeline growth engine
- As the Vice President, Global Growth Marketing, you will report directly to the CMO
- Your focus will be on establishing and executing demand generation and growth Marketing strategies on a global scale, targeting various segments and industries to attract new customers while also nurturing and growing existing ones
- Additionally, you will be responsible for devising strategies to enhance Marketing collaboration with Seismic's business partners
- The Vice President, Global Growth Marketing will have a special focus on and experience with Account Based Marketing efforts and results. This will include execution against ideal customer profiles for prospects and existing customers. Experience with revenue expansion in existing accounts is vital
- This position is accountable for delivering on pipeline targets in partnership with Sales and Customer Success for both prospect and installed base across all segments
- Own demand strategy and execution for Seismic across all geos segments and tactics across paid and owned media channels
- Create, and drive the inbound Marketing strategy for Seismic customers globally (Mid-market and Enterprise)
- Manage teams responsible for ABM, digital, web, segment marketing, digital campaign delivery, SEO, partner marketing, and field marketing
- Own inbound pipeline number for Marketing
- Be a thought leader for integrated campaigns and best practices
- Develop and execute on Seismic’s integrated campaign strategy across all segments
- Deploy successful campaigns to segments, industries
- Accelerate pipeline opportunities through Marketing strategies that complement sales efforts
- Manage Field Marketing, including for GSA and ABM accounts
- Own all digital channels and shape and evolve the strategy and execution for Seismic.com
- Partner with and drive alignment with sales and customer success leaders to drive predictable, sustainable pipeline results
- Apply analytics to drive insights that accelerate Marketing and pipeline efforts
- Analyze program effectiveness and regularly share performance and insights with actionable improvement with senior leadership
Our take
Seismic is a sales enablement software used by 100s of large companies to help them improve sales and marketing efforts.
Sales enablement — that is, resources that help teams close deals more effectively — is a market that's growing strongly, as companies look to improve the productivity of their teams by using data. Seismic leverages machine learning to automate key parts of the sales and marketing cycle and to personalize documents for individual sales reps.
With substantial rounds of funding behind it, Seismic has been living up to its name by being announced as a Global Leader in its sector in late 2022 by Forrester Research. With a number of acquisitions that complement its services, Seismic has been savvy in its navigation of a prolonged period of growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Aug 2021
$170m
SERIES G
Sep 2020
$92m
SERIES F
Total funding: $446.5m
Company benefits
- Generous paid vacation, sick leave, and holiday benefits, including an end-of-year company shutdown
- Paid parental leave
- Flexible work schedule
- Seismic Cares employee volunteer program
- #OneSeismic culture that celebrates wins, encourages autonomy, ownership, and transparency
Company HQ
Carmel Valley, San Diego, CA
Leadership
Doug Winter
(CEO)Also co-founded Objectiva Software Solutions. Previously served as Chief Operations Officer at EMC Document Sciences.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job