Senior Social Media Director, SharkNinja
France
Offers employee stock purchase options
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
Offers employee stock purchase options
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 10+ years in social media, digital marketing, or content strategy with strong experience in France and Benelux markets
- Deep understanding of platform dynamics, regional consumer behavior, and local influencer ecosystems
- Fluent in French and English; Dutch is a strong plus
- Experience operating in matrixed, international organizations
- Strong leadership, storytelling, and communication skills with a consumer-centric mindset
- Proven track record of developing culturally resonant content and high-impact social campaigns
What the job involves
- This role is more than regional—it’s cultural, strategic, and central to our global presence. As Senior Social Media Director, you will define and lead our social media vision across the region, shaping how our brands show up, engage audiences, and drive impact in France, Belgium, Luxembourg, and beyond
- Based in France region, you’ll lead local social strategy while influencing global marketing efforts to ensure resonance with French-speaking and Dutch-speaking consumers. From driving innovative TikTok campaigns in Paris to forging influencer partnerships in Amsterdam, this role combines creative excellence, cultural nuance, and performance marketing
- You’ll act as the voice of the consumer in France & Benelux—guiding content, elevating storytelling, and fueling both community and commercial growth
- Regional & Cross-Market Strategy:
- Develop and execute a regional social media strategy aligned with brand and business goals
- Serve as the cultural and social media authority for the France & Benelux markets within global marketing conversations
- Ensure local strategies are embedded in product launches, marketing activations, and brand campaigns
- Partner with EMEA and global teams to connect with French- and Dutch-speaking consumers more effectively
- Promote social’s strategic value internally and build alignment across regional stakeholders
- Content & Platform Leadership:
- Oversee content and community presence across all major platforms (Instagram, TikTok, YouTube, LinkedIn, etc.)
- Adapt global campaigns to the local context and lead development of region-first initiatives
- Identify and activate platform trends, creator partnerships, and influencer strategies with cultural relevance
- Define best practices and content guidelines for France & Benelux, ensuring brand consistency and innovation
- Measurement & Insights:
- Set and monitor KPIs across markets, optimizing content and strategy for engagement, reach, and ROI
- Use social listening and trend analysis to surface insights and influence broader brand and media strategy
- Partner with analytics teams to track performance and contribute regional learnings to global dashboards
- Team & Collaboration:
- Lead and grow in-house and agency social teams across France & Benelux
- Work cross-functionally with regional Marketing, PR, Media, Creative, and Sales to align and activate campaigns
- Represent the region in global marketing and social media forums, advocating for culturally attuned strategies
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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