Demand Generation Manager, PocketHealth

• The ideal candidate has 4+ years of experience in B2B Demand Generation, has worked in a company with a PLG motion, and is exceptionally proficient at working collaboratively across an organization
• Operationalizing and scaling Product Led Growth levers/functionality
• Working cross-functionally to build pipeline and accelerate deal velocity (not just generating leads)
• Building complex workflows and prospect engagement tactics
• Managing complex projects that span months and involve a multitude of stakeholders internally and externally
• Managing a marketing automation platform (we use Hubspot)

Desirable

• As the Demand Generation Manager at PocketHealth, you will be key in connecting prospective Hospital and Clinic Group customers with the PocketHealth brand, and with our suite of products
• We’re looking for a systems thinker who can operate in a fast paced environment and navigate through ambiguity to help build and accelerate our B2B pipeline
• The Demand Gen Manager will report directly to the VP, Growth Marketing, and work as part of the broader Marketing team (30 team members)
• The successful candidate will operate as a player-coach, managing a small team while also building the function from zero
• Oversee all aspects of our B2B DG function, including:
• Conferences and events
• Lead generation and marketing automation
• B2B email marketing
• B2B advertising
• Operationalize our PLG motion and act as the conduit between Product, Ops, and Business Development
• Collaborate with existing marketing functions to streamline our paid media sponsorships, content distribution, customer marketing, and inbound lead generation