Director of Growth Marketing, Unite Us
$150-172.5k
More information about location
Software to address the social determinants of health
Open for applications
Software to address the social determinants of health
201-500 employees
Open for applications
$150-172.5k
More information about location
201-500 employees
Company mission
To redefine the way health is delivered across communities.
Role
Who you are
- The right candidate brings deep B2B SaaS experience, understands long-cycle enterprise and government sales, and thrives building new capabilities
- 10+ years of progressive marketing experience in B2B SaaS, with significant time in demand generation or growth marketing leadership
- 5+ years building and leading marketing teams of 5+ people
- Track record of building demand generation programs and infrastructure — not just inheriting mature systems. Comfortable in environments where processes, tools, and playbooks need to be created
- Experience with account-based marketing and selling into multi-stakeholder buying committees with long sales cycles (12+ months)
- Proficiency with marketing automation platforms, CRM (Salesforce), and analytics tools
- Practical experience using AI tools to improve marketing productivity
What the job involves
- The Director, Growth Marketing is responsible for building and scaling the demand generation engine that drives new pipeline creation and revenue growth across our buyer segments
- The right candidate is energized by standing up new capabilities and refreshing processes, not just optimizing mature ones.Reporting to the Senior Vice President, Marketing and Communications, this role leads a team spanning demand generation, digital marketing, marketing automation, and event marketing, plus agency and vendor relationships
- Build and own the growth marketing strategy — defining target segments, channel mix, campaign architecture, and pipeline targets in close partnership with the SVP of Marketing and Communications and Sales leadership
- Design and execute multi-channel demand generation programs including account-based marketing (ABM), digital advertising, content syndication, paid and organic digital channels, email nurture, and webinar programs tailored to targeted buyer personas
- Identify and implement the right tools, platforms, and processes to support scalable demand generation — standing up capabilities that don't exist today where needed
- Introduce AI-assisted workflows across marketing operations — including content production, campaign optimization, and lead scoring — to increase team velocity and efficiency
- Establish clear KPIs and reporting for demand generation: pipeline contribution, conversion rates, cost per opportunity, and channel-level ROI. Build the dashboards and cadences to make this data actionable
- Partner with Revenue Operations to strengthen lead management infrastructure; scoring models, routing logic, CRM integration — ensuring clean handoffs to Sales
- Collaborate with Sales to define and improve the inbound lead process, including qualification criteria, distribution logic, and follow-up cadence
- Own the company's event strategy, including Unite Us-hosted events and One Continuum, the annual customer conference — with clear goals tied to pipeline generation and customer engagement
- Develop field marketing programs aligned to state-level and regional sales priorities, including presence at key industry events
- Build demand generation approaches tailored to complex, multi-stakeholder procurement cycles and policy-aligned thought leadership
- Support healthcare IT analyst relations and amplify customer evidence programs — case studies, ROI stories, peer references — that accelerate deals and strengthen competitive positioning
- Ensure marketing data practices and tracking align with healthcare data sensitivity and evolving digital privacy requirements
- Build, lead, and mentor a high-performing growth marketing team — setting clear expectations, managing performance, developing talent, and managing agency relationships and budget
Our take
Unite Us is a technology company building a coordinated care network of health and social service providers in the US. Providers across sectors can send and receive electronic referrals, track every person's total health journey, and report on tangible outcomes across a range of services. This social care infrastructure helps communities transform their ability to work together and measure impact at scale.
Unite Us' software improves coordination, tracks outcomes, and helps standardize data sharing between payers, providers, government services, and social services. It works with healthcare organizations across the country including Kaiser Permanente, CyncHealth and the state of North Carolina, for example.
Recent acquisitions made by Unite Us, such as Staple Health, Carrot Health and NowPow are allowing the company to continue to reduce inequities at structural, community, and institutional levels, and improve access to healthcare for US communities through the use of its operational software.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Sep 2022
$0.3m
GRANT
Nov 2021
$185m
LATE VC
Total funding: $380.6m
Company benefits
- Medical, Dental, and Vision: We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
- Wellness: Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.
- Flexible Time Off: Take what you need, including volunteer days and mental health days. We also offer 16 paid, company-wide holidays.
- Caregiver Resources: We provide help finding elder care as well as childhood daycare programs.
- Paid Parental Leave: Adoptive parents are included.
- Employee Resource Groups: Join our ERGs to connect and engage with colleagues, like Military Veterans
- Spending Accounts: We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits
- 401(k) + Employer Match: Enjoy matching and immediate vesting.
- Financial Planning: Receive access to a digital financial planning experience.
- Company-Sponsored Life and AD&D
- Short-Term Disability
- Accident Insurance
- Supplemental Life & AD&D
- Pet Insurance
Company HQ
Tribeca, New York, NY
Leadership
Taylor Justice
(Co-Founder & CEO)Taylor previously co-founded HigherEchelon where they served as a Partner for nearly 6 years. Prior to that, they were a Sales Engineer at JDSU and an Account Executive at CCS Medical. They also spent some time in the US Army as an Infantry Officer.
Apollinaire Amondji
(CFO)Apollinaire joined Unite Us in 2022 as a VP of Financial Planning & Analysis, they then moved into the role of Senior VP of Finance later that same year before becoming the CFO in 2023. Prior to Unite Us, they spent 10 years at Oracle and 14 years at Bull.
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