Senior Data Analytics Analyst, Basis Technologies

• 1-2+ years digital media experience, especially in media measurement departments
• Strong independent thinking and problem-solving abilities
• Strong understanding of SQL, general data strategies & structures
• Strong qualitative skills with ability to demonstrate quality data organization and analysis techniques
• Understanding of digital media buying and ad serving landscape
• Strong knowledge of MS Office, especially Excel & PowerPoint
• MS Power Platform experience is strongly desired

Desirable

• The Data Analytics team is the internal face of Basis analytical offering
• As an integral part of the Data Analytics team, the Senior Data Analyst will be responsible for delivering custom analyses for clients and internal stakeholders across the country
• This position is responsible gathering requirements from various members of the Client Analytics team and creating and delivering against an action plan to meet the needs of our clients
• This position reports into the GVP, Data Analytics
• Being an analytic leader across the country by crafting and running custom analyses to support our client facing teams and client initiatives
• Having the ability to efficiently process large datasets, including advertising impression data and site visitation
• Serving as the expert on Data & Analytics processes, platforms, capabilities, and solutions for our internal teams, be the resource to support client and campaign analytics discussions with a focus on process, execution and accuracy
• Analyzing performance data to investigate hypotheses across large, multi-dimensional datasets
• Partnering with Client and Media Services, Search, and Social team members to develop forward-looking campaigns based on historical performance insights
• Being an expert in how to incorporate 1st, 2nd and 3rd party data into analyses and forecasts
• Advising team on tracking methodologies and delivery of outputs focusing on the metrics and KPIs that are critical to brand and acquisition goals of the client
• Taking the lead on analytics for complex campaigns, key accounts, or new business, and manage overflow as necessary
• Presenting analytical findings and deliver recommendations for business renewal and growth to internal teams
• Providing the national teams with tactical support and help to quickly see issues through to resolution, partner with Analytical Operations team on processes, training and knowledge sharing
• Staying on top of analytical industry trends, best practices, and general measurement capabilities
• With the help of your manager, recommending data collection strategies for your assigned set of clients
• Acknowledging and embracing diversity of thought and opinion, and approach with Beeps, clients, and vendors, regardless of background, culture, and organizational level
• Specific examples include but are not limited to: attending DEI initiatives and trainings and/or participating in self-led learning, commit to continuous improvement by actively working on personal and professional growth and working collaboratively with all team members, clients and vendors to build an inclusive culture