Senior Industry Marketing Manager, EPIC Games
Enterprise
$148-217k
Eligible to participate in discretionary incentive programs
Interactive entertainment company
Job no longer available
Interactive entertainment company
1001+ employees
Job no longer available
$148-217k
Eligible to participate in discretionary incentive programs
1001+ employees
Company mission
To create fun games we want to play and building the art and tools we need to bring those games to life.
Role
Who you are
- 8+ years of experience marketing B2B software to enterprise companies and Fortune 500 brands. Insight or experience in positioning 3D visualization software is a plus
- Ability to infuse product positioning into content strategies and develop account-based marketing plans
- Superior eye for detail as you move projects from concept to review and execution
- Experience working with large-scale brands to develop co-marketing campaigns
What the job involves
- As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels
- You will accelerate the growth of Unreal Engine among some of the biggest brands in the world
- You will blend the art of content strategy with the science of growth marketing
- You will showcase and create industry-leading campaigns to launch new products and services, educate and inform strategic partners, and showcase the leading-edge work of how companies are leveraging Unreal Engine to produce films, animate TV shows, power innovation inside cutting-edge cars, and design products that place brands at the center of culture
- Build growth marketing plans to reach key decision-makers across industries, including media & entertainment, automotive, fashion, retail, and architecture
- Develop integrated plans for events, campaign launches, and product releases. Design cross-platform campaigns that incorporate web, social, video, sponsorships, and influencer marketing
- Move campaigns from concept to execution and collaborate with the paid media team to reach key customers and prospects. Develop a data-backed approach to communication plans to drive customer growth and ROI. Assess key metrics to optimize plans and improve the efficacy of marketing spend
- Translate customer stories into co-marketing efforts with innovative brands, studios, and industry leaders using Unreal Engine
- Develop industry-specific positioning that demonstrates the value of Epic’s ecosystem of products and services. Create narratives and sales enablement tools to help companies unlock the value of Unreal Engine
Our take
Epic Games is the creator of Fortnite, Unreal, Gears of War, Shadow Complex, and the Infinity Blade series of games. Epic's Unreal Engine technology brings high-fidelity, interactive experiences to PC, console, mobile, AR, VR and the Web. Its recent announcement - Unreal Engine 5 - is set to lay the technical foundations for countless future releases.
Epic Games' model focuses on two key areas: creating games and offering its game engine technology to other developers. Doing this means that Epic Games' brand stretches beyond their own direct creations. The company has been able to put its name to some of the most iconic games of the last 20 years. Its most recent success is undoubtedly the creation of Fortnite, which has gained hundreds of millions of users since its launch in 2017.
Long-established as one of the leaders in their field, these are undoubtedly exciting times for Epic Games. The release of next-generation consoles like the PS5 has enabled Epic Games to push the limits of their software, meaning it'll lead the charge in the creation of next-gen games. 2024 saw an unprecedented investment in Epic Games by Disney, amounting to $1.5 billion. This will enable Disney to promote iconic characters through the Fortnite game. With the number of people enjoying video games continuing to grow, there is no sign of Epic Games slowing down any time soon.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
18% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2024
$1.5bn
LATE VC
Apr 2022
$2bn
LATE VC
Total funding: $8.6bn
Company benefits
- Insurance: Health, dental, and vision
- Retirement plan, 401(k) plan
- Performance bonuses (quarterly)
- Maternity/Paternity leave
- Paid holidays and sick days
- Employee discounts at the Epic Store
- Free lunches and snacks on site
- Pet-friendly offices so you can bring your well-behaved pet to work
- Company-sponsored social events such as happy hours and special events
Company values
- BE EPIC - Contribute to the unrelenting focus on innovation, quality and community that defines us
Company HQ
Cary, NC
Articles
Leadership
Tim Sweeney
(CEO)Founded 'Potomac Computer Systems', which would later become Epic Games, in 1991, from his parents' house in Maryland.
Mark Rein
(Vice President)Joined Sweeney in 1992, when the two renamed Sweeney's company into 'Epic Games'.
People progressing
Joined as a UI/UX Developer in 2018, promoted to Lead Software Engineer after 18 months
Salary benchmarks
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