Product Marketing Manager, Xata
More information about location
Serverless database service powered by postgreSQL with spreadsheet-like UX
Job no longer available
Serverless database service powered by postgreSQL with spreadsheet-like UX
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
Xata is a serverless database radically simplifying the way developers work with data.
Role
Who you are
- At least 3 years of marketing experience marketing a technical and developer focused solution
- Knowledge of databases and datastore's
- Experience developing technical content across a variety of different mediums
- A growth mindset and thrives in a fast paced startup environment
- Experience building marketing funnels, SEO, creating and managing social media and outbound campaigns
- Creative and innovating thinking for not just in how we better reach our Xata community but also how we elevate our company to the next level
- Comfortable working in a cross functional roll and a highly distributed team
- A data oriented approach to marketing with defined success criteria, experimentation and transparency with decision making
- Experience managing multiple projects simultaneously and has excellent verbal and written communication skills
What the job involves
- Xata is looking for a technical Product Marketing manager to drive go-to-market strategy, define messaging for feature launches, create technical content, build marketing campaigns and continue to raise awareness of Xata within the developer community
- As the first marketing position at Xata, this is a high impact and provides ample opportunity for growth
- Plan and execute on the Xata marketing strategy
- Provide thought leadership around market trends, core technology innovations and engaging with developer communities
- Partner closely with product, engineering and design and have a key voice in product positioning, messaging and launches
- Amplify messaging for a variety of audiences that can be adapted across multiple social, web and event channels
- Develop user testimonials, website content, videos and other marketing materials to engage more deeply with the Xata community
- Understand the user acquisition and customer lifecycle funnels and create assets required increase conversion
- Conduct market, competitor and segmentation research to refine our target audience and strategies for engagement
Our take
Like many promising startups, Xata was born from its founder’s frustration. In this case, Monica was struggling to create a simple matching application. In response, she built Xata - a serverless database that makes it easy for serverless apps (like JAMstack websites) to query the data they need via APIs.
Crucially, Xata gives businesses continuous access to their data in a rich and flexible way, while remaining a database layer fit for frontend development through JAMstack platforms like Vercel and Netlify.
Following extensive beta testing and a Series A funding round in 2022, Xata has released to the public, offering free and paid tiers. Notably, and staying true to its founder's work on promoting underrepresented communities in the tech sector, it has appointed an all-women board of directors.
No-one has been able to deliver the scalability of traditional database SQL-based software with the UI of Airtable. Xata’s biggest challenge may simply be convincing developers to believe its technology can really do what it promises, though early signs are extremely encouraging.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Mar 2022
$30m
SERIES A
Sep 2021
$5m
SEED
Total funding: $35m
Company benefits
- REMOTE WORK 🏡💻. We are a 100% remote team distributed across Europe and the east-coast of the US.
- FLEXIBILITY🧘♀️🤸🏽♀️ We work asynchronously. We don’t track hours. And we don’t count PRs. So you have the flexibility to work where and how you work best.
- HOLIDAYS 🛫🏕 Everyone in the team gets 30 days of annual leave per calendar year, on top of their local bank holidays.
- PARENTAL LEAVE🤰🏻🧑🏽🍼 2 months full paid parental leave. Take it how and when works best for you and your family.
- STOCK OPTIONS 🚀📈 Every employee receives stock options so you can share in the success of Xata. As we grow, so too does your investment.
- WORKSPACE BUDGET 🖥👩🏾💻 £2500 to spend on a laptop + £1000 for your home office. Can't work at home? No worries, we also offer a co-working space stipend.
- XATA OFF-SITES 🌍🏝 Get together in-person with the rest of the team twice a year at our Xata off-sites. We've been to Greece, Spain and Italy to name a few.
Leadership
Monica Sarbu
(CEO)Co-founded open-source infrastructure monitoring platform, Beats, which was acquired by Elastic for which they then became Director of Engineering for the Ingest division.
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