Senior Global Event Manager, Palo Alto Networks

• The ideal candidate is a strategic thinker and operational expert who thrives in fast-paced, cross-functional environments and brings a proven track record of delivering large-scale global events that delight customers and deliver measurable results
• 12+ years of experience in event management, with at least 5 years leading large-scale, global user conferences
• Demonstrated success managing executive-level programs and high-touch experiences
• Experience leading sponsorship programs with revenue accountability
• Exceptional project management, communication, and stakeholder alignment skills
• Comfortable operating in a fast-paced, global environment with multiple stakeholders
• Ability to travel internationally as needed (estimated 30–40%)

Desirable

• We are seeking a visionary and results-driven Senior Global Event Manager to lead the strategy, design, and execution of our Proprietary Global Conferences and user conference series
• This high-impact role sits at the intersection of customer experience, brand storytelling, executive engagement, and business growth
• Own and evolve the Proprietary Global Conference strategy, ensuring alignment with business objectives, brand, and regional teams
• Serve as the central point of coordination across regions to ensure consistency in experience, messaging, and execution
• Develop and manage event roadmap, timelines, and resource plans to deliver high-quality experiences
• Strategically plan and lead the execution of our events across the Global Events portfolio with a live, virtual and hybrid strategy
• Work closely with executives, senior leaders and stakeholders to define agenda, speakers, training, content strategy, etc
• Work closely with Go To Market (GTM) partners and cross-functional marketing teams to develop repeatable content, tools, systems, processes and guidelines to drive scale and impact
• Manage key audiences, accelerate sales pipeline and drive marketing-influenced bookings for all events
• Partner closely with the broader marketing teams to ensure there is consistency of messaging across all aspects of events
• Have a true strategic cross collaborative approach when working with different business units
• Lead the development of content strategy, including breakout tracks, hands-on workshops, and CxO-level programming
• Drive a customer-first mindset across all aspects of event planning and execution
• Implement best practices from world-class user conferences to elevate the Ignite experience
• Build a differentiated CxO program to scale executive attendance and deepen relationships
• Curate exclusive content, networking, and hospitality experiences for senior decision-makers
• Create and scale a global sponsorship program that drives revenue and partner value
• Collaborate with product marketing, sales, and partner teams to develop meaningful sponsor activations
• Lead a cross-functional team of internal leads, vendors, and regional partners
• Partner with leadership on KPIs, reporting, and post-event analysis
• Maintain a budget for events and closely track spend against targets
• Set success criteria, measure and report out the impact of each major event on awareness, engagement and pipeline acceleration metrics
• Validate event investment versus the ROI driven from each major event
• Develop strong cross-functional relationships to ensure involvement and input on event strategy from product, customer success, and sales