Senior Director of Product Marketing, Skai

Commerce

$150-165k

+ Eligible for additional quarterly bonus compensation through one of Skai’s highly attractive incentive plans

Expert level

San Francisco Bay Area

3 days a week in office

Omnichannel marketing platform

Be an early applicant

Omnichannel marketing platform

501-1000 employees

B2BBig dataMarketingDeep TechAnalyticsMarket researchDigital MediaAdvertisingSales

Be an early applicant

$150-165k

+ Eligible for additional quarterly bonus compensation through one of Skai’s highly attractive incentive plans

Expert level

San Francisco Bay Area

3 days a week in office

501-1000 employees

B2BBig dataMarketingDeep TechAnalyticsMarket researchDigital MediaAdvertisingSales

Company mission

To empower businesses with data they can trust, insights they can use, and impact they can measure.

Job

Company

Role

Who you are

We’re looking for an experienced, strategic, and commercially minded Senior Director of Product Marketing to lead our Commerce Media product marketing function
10+ years in product marketing, with at least 5 years focused on retail or commerce media
Proven track record of leading successful GTM strategies for enterprise SaaS solutions
Deep understanding of retail media, display, social commerce, and omnichannel advertising
Exceptional communication and storytelling skills, with the ability to translate technical concepts into business value
Strong leadership skills, with experience influencing cross-functional stakeholders and executive teams
Analytics mindset, able to leverage market and performance data to drive strategy
Comfortable operating in a high-growth, fast-paced environment

What the job involves

This role will be the driving force behind our go-to-market strategy, positioning and messaging, competitive intelligence, and cross-functional leadership ensuring Skai’s commerce media solutions stand out in a fast-moving and competitive market
The Senior Director will partner closely with Product, Sales, Client Success, and Corporate Marketing to craft compelling narratives, enable our teams to win, and ensure our solutions deliver measurable value for brands and agencies across retail media, offsite channels, and emerging commerce opportunities
This role reports into the VP Product Marketing & Enablement
Lead the end-to-end GTM strategy for commerce media products, from market analysis to launch to post-launch adoption
Partner with Product Management to align roadmaps with market opportunities and client needs
Build integrated launch plans that drive revenue impact and position Skai as the leader in commerce media, as well as ensure that those plans are optimized based on market feedback and data
Own and refine the positioning for Skai’s commerce media solutions to clearly differentiate us from competitors
Develop messaging frameworks that resonate with brands, agencies, and partners, from C-suite to practitioner level
Ensure consistent, compelling storytelling across all customer touchpoints, from sales pitches to website copy
Translate insights into recommendations that shape GTM priorities, sales plays, and product direction
Serve as the internal and external commerce media subject matter expert
Partner with Sales Enablement to build impactful tools, pitch materials, and training
Help inform product strategy based on adoption, usage and market feedback
Collaborate with Corporate Marketing on thought leadership content, events, and demand generation
Align cross-functional teams to deliver cohesive, high-impact product launches and campaigns

Our take

With increased demands for advertisements on mobile, CTV, and other digital platforms, businesses are facing pressure to find omnichannel marketing solutions. Although this is becoming easier due to omnichannel-focused ad bidding platforms, data must still be leveraged to target and optimize the engagement of each advertisement.

Skai provides a data-driven marketing platform focused on omnichannel advertisement analytics, helping to provide businesses with the insights they need to drive powerful brand growth. In addition to providing measurement tools for cookieless proprietary data, the platform also includes campaign creation and management tools, as well as strategic tools for identifying trends, consumer sentiment, and other business intelligence datasets.

Whilst the omnichannel marketing platform landscape is growing, Skai stands out by focusing on data strategies, whereas its competitors prioritize simpler tasks such as media bidding. In 2023 it released the first-of-its-kind "omnichannel platform for unified performance advertising", which boasts new AI-powered capabilities and bundled solutions, showcasing its dedication to remaining at the forefront of innovation in the field.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

-11% employee growth in 12 months

Glassdoor (3.8)

Company

Company benefits

Offices in cities across the world
Professional growth stipend
Diversity and inclusion programs
Company outings and volunteering
Health and wellness initiatives
Stock option plan
Transportation benefits
Exclusive perks and discounts
Stocked kitchens and happy hours

Company HQ

China Basin, San Francisco, CA

Leadership

Yoav Izhar-Prato

(Co-Founder & CEO)

Founder and CEO of Kenshoo. Experience as Vice President of Marketing, Business Development, and Sales for CellPay Ltd. Founder and Chairman of Beijing PrePay from 2004 to 2006.

Nir Cohen

(Co-Founder & CTO)

Experience as Developer for Amdocs. Co-founded Skai as CTO in 2006.

Alon Sheafer

(Co-Founder & CSO)

Experience as CEO of Bazman from 2003 to 2006. Co-founded Skai as CSO in 2006.

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