Sales Director, Sona
ÂŁ240-300k
OTE
ÂŁ120-150k
BASE
Offers Bonus & Equity
More information about location
3+ days a week in office
AI-powered people operating system for frontline teams
Posted today
AI-powered people operating system for frontline teams
101-200 employees
Posted today
ÂŁ240-300k
OTE
ÂŁ120-150k
BASE
Offers Bonus & Equity
More information about location
3+ days a week in office
101-200 employees
Company mission
To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.
Role
Who you are
- You've built or significantly scaled an AE team before, not just run one that was already established
- You've worked in a environment with high targets and high performance expectations
- You've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't
- You're a genuine coach: the reps who worked for you left better than they arrived
- You bring real operational rigour, structuring your weeks and months to execute rather than react
- You've worked in a high-growth start-up or scale-up and know what it means to build without a safety net
- You're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell
- Bonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS
What the job involves
- At Sona, we're selling into a market that has been underserved for decades, and the momentum is real. As our Sales Director, you'll build and lead the AE team that turns that momentum into repeatable, scalable revenue
- If you want to inherit a finished playbook, this isn't the role. This is a build. You'll take strong foundations, a product customers genuinely need and a growing pipeline, and shape how we generate demand, run deals, and coach reps to win. You'll report to Nathan, our VP of Sales, and work hand in hand with marketing, product, and the customer team to keep the whole motion tight
- Lead, coach, and develop the AE team, setting the standard for how we sell and how we win
- Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth
- Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals
- Get into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from
- Set the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences
- Own how the team is built, hiring high-quality reps and raising the bar as we scale
- Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp
- Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity
Salary benchmarks
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Apr 2026
$45m
SERIES B
May 2024
$27.5m
SERIES A
Total funding: $81.7m
Company benefits
- Share options
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-Founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-Founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
Share this job
View 10 more jobs at Sona