Paid Search Specialist, Back Market
Offers equity
Relocation package
2+ days a week in office
Online marketplace for refurbished electronics
Job no longer available
Online marketplace for refurbished electronics
501-1000 employees
Job no longer available
Offers equity
Relocation package
2+ days a week in office
501-1000 employees
Company mission
To do more with what we already have.
Role
Who you are
- The ideal candidate will have deep expertise in Google Ads, particularly in feed-based campaign types, and a strong understanding of data and automation
- This is an exhilarating opportunity for someone who thrives on making impactful improvements, running ambitious geo-experiment programs, and leveraging automation
- Minimum of 5 years of experience in performance marketing
- At least 3 years of full-time experience working with Google Ads
- Proven expertise in managing large-scale, feed-based Google Ads campaigns
- Strong analytical skills with the ability to interpret complex data and make data-driven decisions
- Familiarity with a computer language that can be used to create basic automation tools, and technical enough to communicate effectively with developers to create more complex tools
- Passion for search engine marketing, experimentation, and continuous improvement
- Experience with otger marketing channels is a plus (social ads, mobile advertising, affiliation, video)
What the job involves
- We are seeking a highly skilled and passionate Paid Search Specialist to join our Performance Marketing team
- This role is pivotal in managing one of the largest Paid Search budgets in France and is integral to our marketing strategy across 18 markets (within the EU, US, and APAC)
- Develop, implement, and manage high-performing Google Ads campaigns with a focus on feed-based strategies
- Collaborate with external agencies to develop projects that will increase efficiency
- Lead and execute ambitious geo-experiment programs to test and scale successful initiatives
- Create automation tools and scripts to streamline processes and enhance campaign roll-out for Google ads and other channels
Our take
At a time when new smartphones launch frequently but with fewer new features and when individuals want to contribute to sustainability and the circular economy, Back Market is setting out to provide customers with a viable option of purchasing refurbished electronics goods.
The vision of the company is to become the default choice when it comes to electronics purchases, irrespective of the customers' budget. In order to materialise this vision, Back Market guarantees that all the devices sold on its platform are 100% functional. The company screens sellers before allowing them to join its platform and it monitors their performance in real-time by collecting detailed customer feedback. By doing this, it hopes to restore trust in refurbished devices and to make sustainability an easy, safe, and affordable choice.
Back Market operates in 17 counties and has a client roster that includes Netflix, Disney, BBC, Sony, and Apple. The company has also raised over $1 billion in capital, which has been invested in expansion across new and current markets. And with the recommerce market only growing, Back Market has a lot of room for exciting future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Company HQ
Beaubourg, Paris, France
Leadership
Thibaud Hug de Larauze
(Co-Founder & CEO)Previously a Logistic Export Assistant at Devanlay Lacoste and an Account Manager at Neteven.
Amandine Durr
(CPO)Amandine joined Back Market in 2021 as CPO. Prior to this, they were a Product Director at ManoMano, a Senior Innovation product Manager at Kering, and CPO/CEO and Head of Product at We Are TV.
Clément Petit
(CFO)Previously spent nearly 3 years at Veepee, initially joining as a Financial Director before becoming CFO of France then later Group CFO. Prior to that, they spent 4 years at Elanco in Financial roles.
Dawn Baker
(CTO)Dawn joined Back Market in 2022 as Senior VP of Engineering, becoming CTO in 2023. Prior to this, they worked at Google as a Senior Director of Engineering, at Fitbit as the VP of Software Engineering, and at LinkedIn as a Senior Manager of Site Reliability Engineering.
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