Senior Director of Consumer Product Marketing, Upside
$255-282k
+ Equity
More information about location
2 days a week in office (Flatiron District, NY)
Mobile reward application for retail spending
Open for applications
Mobile reward application for retail spending
201-500 employees
Open for applications
$255-282k
+ Equity
More information about location
2 days a week in office (Flatiron District, NY)
201-500 employees
Company mission
To advance the economic power of people living and working in the real world.
Role
Who you are
- 12+ years of hands-on experience in product marketing, go-to-market strategy, and positioning
- Proven track record of driving product adoption, customer engagement, and measurable revenue growth based on customer insights. Proficient in quantitative analysis, an affinity for data, and experience using complex information to inform decision-making
- Proficiency in product marketing tools and related technologies; experience with product analytics platforms like Fullstory, HotJar, or Amplitude
- Knowledge of marketing technology with experience using automation and analytics in collaboration with product and engineering teams
- Strong written communication and presentation skills for effectively conveying product value propositions to diverse audiences
- Self-starter with strong organizational skills, a sense of ownership, and the ability to prioritize work effectively
- Expertise in managing Executive Team expectations
- Ability to work in a highly collaborative environment, multi-task, and engage in team-based planning processes
- 7+ years of experience managing direct reports with diverse skills and multiple years of experience
What the job involves
- We are looking for a Senior Director, Consumer Product Marketing for the entire consumer business, reporting to the CMO/President.
- You'll join an already successful business, and shape our expansion from a single-vertical solution into a multi-vertical platform as we look to acquire and retain new customers with unique wants and needs
- You will develop a best-in-class Product Marketing & Growth Marketing strategy to drive consumer product adoption, customer engagement, and revenue growth across the entire lifecycle
- You will lead all aspects of the company's product marketing efforts, including: product positioning, go-to-market strategy, competitive analysis, and product launch execution
- Lead the development of the team, focused on product positioning, go-to-market strategy, product launch execution, and the processes necessary to establish a world-class Product Marketing function for all of Upside's consumer offerings
- Build quarterly road maps of critical product marketing plans to support product launches, enhance customer engagement, and contribute to company growth goals
- Lead your team in setting a learning agenda based on analyzing performance metrics, identifying market trends, and prioritizing the most impactful programs
- Foster professional development for all team members and ensure a supportive work environment that encourages collaboration and new ideas
- Foster collaborative relationships with cross-functional teams that align with product marketing strategies—this includes partnerships with Product Management, Sales, Analytics, Legal, Customer Success, and other teams
- Interpret performance metrics, identify trends, and prioritize opportunities for revenue growth through enhanced product messaging, customer segmentation, and optimized marketing plans
- Report product marketing results to the broader marketing leadership team, using insights to improve strategies and identify growth opportunities
- Oversee the experimental and test-and-learn budget to ensure Upside is involved in new, innovative ideas related to product marketing best practices and industry trends
- Identify opportunities for marketing automation using internal and external tools. Be the strategic lead in exploring AI and ML integration into product marketing efforts to enhance personalization and efficiency
Our take
Loyalty systems, vouchers, and other special offers have a proven track record at winning over new customers for businesses. However customers can be reluctant to sign up due to the sheer number of these schemes. Upside exists to unify these loyalty schemes with a single flexible reward app.
While retail reward platforms are nothing new, Upside functions more like a marketplace, linking participating businesses to potential customers. It also rewards customers with cash back on eligible purchases, a more flexible reward than is traditional in loyalty schemes. With over 50,000 businesses enrolled and 30 million app users, Upside has grown into a major player in this sector.
Having secured investments in a 2022 round of equity funding, Upside expanded into mobile payments, growing its value to over $1.5 billion. Upside is moving to scale its operations by hiring additional talent and forming new partnerships with brands and businesses. As growing inflation impacts the cost of living, Upside's product will likely be increasingly appreciated by consumers and businesses who depend on their custom.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2022
$65m
SERIES D
Total funding: $65m
Company benefits
- Health and Wellness - We’re happy to provide our team members with generous health, vision, and dental insurance options
- Lunch - We cover the cost of lunch everyday for team members onsite to enhance our team building and encourage collaboration. Plus local restaurants appreciate it!
- Stock Options - Our team’s success is our company’s success, and we should all have a stake in that. We’re glad to offer our team members valuable stock options
- Unlimited PTO - Yes, you read that right. When you need time off, we’ve got you covered
Company values
- Empathetic - We enjoy learning from our users, merchants and teammates in an effort to improve every day. We thoughtfully build products that add value and seamlessly become part of your every day
- Genuine - We are passionate about our mission to help people & businesses thrive. We are our authentic selves, inside and outside the office
- Diverse - We are deliberate about building a diverse workforce, and value the richness that different perspectives bring. We appreciate that diversity spans multiple dimensions — racial, cultural, socio-economic, educational, opinion-based, and more
- Supportive - We prioritize relationships with our users, merchants, and within our team. We embrace our individuality, accept one another, and appreciate each person’s contribution to our mission
- Transparent - We are open with our merchants, users, and fellow team members about all aspects of our business. We are open about company successes and failures, and socialize issues to collectively problem-solve
- Impactful - We are motivated by the impact our work has on the world. We are thoughtful and deliberate about the way forward, and use data to guide our decisions
Company HQ
Dupont Circle, Washington, DC
Articles
Leadership
Alex Kinnier
(CEO & Co-Founder)Experience as Group Product Manager for Google from 2005 to 2008. Senior Vice President of Products and Engineering for Opower from 2012 to 2015.
Wayne Lin
(CPO & Co-Founder)Experience as Product Manager for Google from 2005 to 2010. Vice President of Product Management & Analytics for Opower from 2010 to 2015.
Rick McPhee
(Co-Founder)Experience as Vice President of Engineering for HP's Fortify Software from 2008 to 2012. Senior Vice President of Engineering for Opower from 2012 to 2015.
Joanna Kochaniak
(Co-Founder)Experience as Programmer Analyst for the Institute for Physical Sciences from 2007 to 2010. Lead Software Engineer for Opower from 2010 to 2015.
Jan Rubio
(Designer & Co-Founder)Experience as Research Assistant for George Washington University from 2009 to 2011. Senior Software Engineer for Opower from 2011 to 2016.
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