Head of Marketing, VidMob
$200k
+ Bonus
Creative data company
Job no longer available
Creative data company
101-200 employees
Job no longer available
$200k
+ Bonus
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- Minimum of 10 years of progressive experience in marketing roles, with significant experience in product marketing, brand management, and communications
- Experience across Adtech/Martech, SaaS, advertising ecosystem
- Experience building and managing teams across marketing specialties
- Proven track record of success in developing and executing impactful marketing strategies within the technology or SaaS industry
- Data-Driven: Strong analytical skills with a data-driven approach to decision making and campaign optimization
- Leadership: Exceptional leadership and team management skills, with a track record of building and leading high-performing teams
- Smart and Fast Learner: Ability to quickly grasp complex concepts, adapt to new challenges, and stay ahead of industry trends
What the job involves
- We are seeking a strategic and results-driven Head of Marketing to lead our marketing efforts
- This role will be responsible for developing and executing marketing strategies that drive demand generation, customer engagement, and revenue growth across all regions
- You will lead a team of marketers, implement strategic direction, and work with cross-functional stakeholders to drive our business for scalable growth
- Product Marketing:
- Lead the development and execution of comprehensive product marketing strategies that drive adoption, engagement, and revenue growth
- Own the product messaging, positioning, and GTM (Go-To-Market) strategy for new product launches and platform enhancements
- Collaborate with product management to ensure alignment on product features, benefits, and value propositions
- Fine tune our value propositions as they pertain to different customer segments (and regions)
- Create, modify, and continually improve upon competitive analyses to help give our teams a deep understanding of the external landscape
- Brand Marketing:
- Define and execute brand strategies that enhance VidMob’s market presence and brand equity
- Oversee brand messaging, visual identity, and consistency across all marketing channels
- Drive initiatives to elevate VidMob’s brand recognition and preference among target audiences
- Communications:
- Develop and implement PR strategies to support product launches, market expansions, and thought leadership initiatives
- Cultivate relationships with industry influencers, media, and analysts to amplify VidMob’s presence in the market
- Manage media relations, including press releases, interviews, and speaking engagements
- Manage the approvals process for releases, pitches, and other press materials
- Leadership and Team Development:
- Mentor and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and continuous improvement
- Provide strategic guidance and support to the product marketing team in developing compelling narratives and effective marketing collateral
- Collaborate with global sales and service leadership to align marketing efforts with revenue goals and customer acquisition strategies
- Strategic Planning and Execution:
- Conduct market research and analysis to identify market trends, competitive landscape, and opportunities for growth
- Develop and implement go-to-market strategies, pricing models, and promotional tactics to drive market share and revenue growth
- Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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