Marketing Automation Specialist, Achievers
2-3 days a week in office (Liberty Village, ON)
Recognition and rewards software for employees
Posted today
Recognition and rewards software for employees
501-1000 employees
Posted today
2-3 days a week in office (Liberty Village, ON)
501-1000 employees
Company mission
To change the way the world works.
Role
Who you are
- 2+ years proficient experience with marketing automation platforms (Marketo, Pardot, Salesforce Marketing Cloud, Hubspot)
- Strong understanding of email marketing best practices, deliverability, and regulatory/compliance for email communications. (CASL, GDPR, CAN-SPAM, etc.)
- Proficiency in email campaign management, including triggered and ad-hoc emails
- Bachelor’s degree or equivalent work experience
- Knowledge of HTML, CSS, and responsive email design
- Project management experience is a plus
- Excellent organizational skills. Ability to handle multiple tasks simultaneously, set priorities and deliver results with challenging deadlines
- Self-motivated, with the flexibility to work effectively as part of a team or autonomously
What the job involves
- As the Marketing Automation Specialist, you will be primarily responsible for delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retain customers
- The successful candidate will be able to work at both strategic and tactical levels working to bring B2B marketing campaigns to life to drive desirable user experiences and business outcomes
- Build and launch marketing programs within Marketo, including campaign building, list uploading, and related email tasks
- Develop and refine processes to optimize team efficiency and collaboration. Socialize new processes and ensure they are adopted
- Work closely with the Sr. Email Marketing Specialist on designing and building emails templates, executing nurture campaigns, and planning the email calendar
- Find opportunities to enhance email marketing efforts, collaborating with stakeholders to find ways to improve email both creatively and strategically
- Partner with the Marketing Operations Specialist to lead administration of Marketo, which may include training and permissioning users, creating program templates, managing the lead processing and flows, building/maintaining lead scoring, and auditing data
- Optimize, build, and enable our list segmentation and audience targeting approach
- Consult on initiatives with stakeholders on the demand generation, product marketing, content, and website teams, and cross-functionally with other teams as needed
- Create and maintain documentation and standard operating procedures
- Experiment and optimize campaigns, emails, and journeys to drive incremental impact. Share learnings with the broader marketing team
Our take
Employees with a strong sense of belonging are twice as likely to be engaged, productive, and resilient. Achievers' platform aims to foster this belonging while delivering smart work experiences, guiding organisations towards an employee-powered culture. The platform uses personalised, mobile-first experiences and AI-driven content to boost employee participation.
Achievers caters to organisations ranging from 500 employees to large Fortune 500 companies like Marriott, Deloitte, 3M, and Microsoft. Annually, Achievers' members share tens of millions of recognition and celebration moments, highlighting its popularity and effectiveness. Continuous product enhancement is essential for maintaining its market leadership.
Recently, Achievers became available on Google Cloud Marketplace, enhancing its strategic partnership with Google Cloud. This expansion simplifies procurement and management for customers, providing a reliable, real-time global network for exceptional user experience and performance. Integrations with Google Chat and Gmail will ensure seamless recognition within the flow of work, demonstrating Achievers' commitment to empowering employee appreciation.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2011
$24.5m
SERIES C
May 2009
$6.9m
SERIES B
Total funding: $39.4m
Company benefits
- Parental Leave Top-up 👶🏼
- Health Benefits and Life Insurance Coverage Upon Your First Day 🩺
- RRSP Matching 🙌🏼
- Flexible Vacation 🏖️
- Employee and Family Assistance Program 🤝🏽
- Full access to the LinkedIn Learning Library 👩💻
- Internal Mentorship Program 🎓
- Employee-Led Employee Resource Groups 👏🏼
- A beautiful office space located in Liberty Village, Toronto 🇨🇦
- Participation in our Points-based Employee Recognition Program ✨
- Opportunities for professional development and career growth 📈
Company HQ
King West Village, Toronto, ON
Leadership
Jeff Cates
(CEO, not founder)Experience as Vice President of PSG Consumer at Hewlett-Packard for 3 years, and President and CEO of Intuit Canada for 8 years.
Salary benchmarks
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