Brand Promotional Partnerships Manager, Zynga

• The ideal candidate is a proactive, hands-on marketer with strong Brand Promotional Partnership experience, capable of driving brand value exchange through integrated, creative, and measurable campaigns in a fast-paced environment
• 3+ years of experience in Brand Promotional Partnerships (agency or client side)
• Proven experience leading a variety of value exchange partnerships within gaming (mobile and/or console)
• Experience collaborating with agencies, platform partners, and cross-functional teams
• Familiarity with co-marketing partnerships and influencer marketing
• Understanding of mobile gaming audiences and free-to-play business models
• Entrepreneurial mindset with comfort operating in ambiguity
• Excellent communication, presentation (slide decks), and project management skills

Desirable

• We are seeking a Manager, Brand Promotional Partnerships to join our expanding Brand Central business unit
• We are looking for a tenacious and proactive Brand manager focused on delivering Brand campaigns across Brand Promotional Partnerships across an ever evolving gaming portfolio whilst supporting Brand Media - driving both brand equity and player growth through integrated, creative, and measurable campaigns
• Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations
• Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts
• Contribute to ideation and execution of new activation or integration opportunities across the portfolio
• Agency & Partner Management
• Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities
• Build and maintain strong relationships with agencies and platform partners
• Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns
• Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles
• Brand Media Campaign Execution & Cross-Functional Collaboration
• Collaborate with the performance marketing team to ensure brand media efforts complement and support lower-funnel performance initiatives
• Measurement, Reporting & Impact
• Support Leads with internal quarterly updates across the Brand Central division