Brand Campaign Manager, Zynga

• The ideal candidate is a proactive, hands-on marketer with strong media expertise, capable of driving brand equity and player growth through integrated, creative, and measurable campaigns in a fast-paced environment
• 5+ years of experience in general Brand Management or Integrated Marketing
• Proven experience leading high-impact brand media campaigns, ideally within gaming, entertainment, or consumer tech
• Strong understanding of upper- and mid-funnel marketing and how it supports performance outcomes
• Experience collaborating with agencies, platform partners, and cross-functional teams
• Familiarity with co-marketing partnerships and influencer marketing, or a strong willingness to expand in these areas
• Understanding of mobile gaming audiences and free-to-play business models
• Entrepreneurial mindset with comfort operating in ambiguity
• Excellent communication, presentation (slide decks), and project management skills

Desirable

• We are seeking a Manager, Brand Campaign to join our expanding Brand Central business unit
• We are looking for a tenacious and proactive manager focused on delivering Brand campaigns across Paid Brand Media across an ever evolving gaming portfolio whilst supporting co-promotional partnerships - driving both brand equity and player growth through integrated, creative, and measurable campaigns
• Brand Media Strategy & Vision (Primary Focus):
• Partner with Brand Strategy Lead to define upper- and mid-funnel brand media strategy across portfolio titles
• Collaborate with UA leadership to ensure brand media efforts complement and support lower-funnel performance initiatives
• Support Consumer Insights initiatives, including testing frameworks, brief development, and content delivery
• Identify opportunities to evolve brand storytelling and media approaches across platforms and markets
• Brand Media Campaign Execution & Cross-Functional Collaboration:
• Own end-to-end execution of paid Brand Media campaigns, including briefing, timelines, approvals, launch readiness, and post-campaign reporting
• Lead day-to-day brand media planning with a hybrid model, working across media agencies and direct platform partners (Google, Meta, TikTok, etc.)
• Collaborate closely with Brand Studio, UA, Influencer, Creative, Product Marketing, and Live Ops teams to ensure cohesive execution
• Serve as day-to-day point of contact with Business Operations for POs, NDAs, and key legal workflows (e.g., new agency onboarding)
• Ensure all media activity aligns with brand positioning, creative standards, and player experience expectations
• Brand Promotional Activations Support (Secondary Focus):
• Support in executing large-scale brand co-promotions, including in-game, social, paid, and owned-channel activations
• Assist with co-promotional partnerships, ensuring strong integration with broader brand media efforts
• Contribute to ideation and execution of new activation or integration opportunities across the portfolio
• Agency & Partner Management:
• Act as lead point of contact for brand media agencies, briefing and refining proposals in alignment with leadership priorities
• Build and maintain strong relationships with agencies and platform partners
• Maintain and update Portfolio Games’ Brand Partnership Guidelines and ensure brand safety compliance across campaigns
• Measurement, Reporting & Impact:
• Define clear KPIs aligned to campaign objectives; monitor performance and optimize against results
• Partner with Marketing Analytics to ensure tracking readiness (e.g., brand lift studies, in-game surveys, tracking tools)
• Deliver post-campaign reporting with actionable insights and recommendations to inform future brand investments
• Knowledge Sharing & Team Contribution:
• Support Leads with internal quarterly updates across the Brand Central division
• Contribute to the development of a monthly industry news and trends newsletter
• Proactively surface relevant industry changes, platform updates, and emerging marketing trends