Global Campaigns Specialist, Asana
$133-151k
More information about location
3-5 days a week in office
Organising work in one connected space
Be an early applicant
Organising work in one connected space
1001+ employees
Be an early applicant
$133-151k
More information about location
3-5 days a week in office
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
- 3–5+ years in B2B tech demand generation or campaigns; in-house experience required (no agency-only backgrounds)
- Hands-on ownership of webinars/virtual events end-to-end, including platforms, promotion, execution, and lead/lifecycle follow-up
- Strong execution mindset; highly organized, deadline-driven, and comfortable with time-bound event cadences and changing inputs
- Familiarity with Salesforce campaign management and marketing automation (e.g., Marketo or similar); able to QA data and workflows
- Solid grasp of funnel metrics, sales motions, and lead management best practices; experience partnering closely with Sales/BDR
- Experience working cross-functionally and globally; clear written/verbal communication and stakeholder management
What the job involves
- Team Mission: The Asana Marketing team is responsible for fueling business growth and building a brand customers love
- We create campaigns and content to attract new accounts and inspire current ones to grow with us
- We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- We’re looking for a Global Campaigns Specialist to coordinate and execute demand generation programs with an emphasis on webinars and virtual events, supporting our Customer Acquisition and expanding post-sale motions (upsell/cross-sell)
- You’ll manage end-to-end campaign execution — planning, build, launch, optimization, and follow-up — collaborating with cross-functional partners across regions
- You’ll turn inputs and requirements from technical and non-technical stakeholders into operationally excellent programs, identify and mitigate risks, and build repeatable processes that scale our top-performing channels
- Own and scale the global webinar program (our top-performing channel): planning, speaker coordination, build, run-of-show, promotion, live execution, and post-event follow-up
- Drive integrated demand gen campaigns across regions (AMER, EMEA, APAC), partnering with strategic leads and field marketing
- Create and maintain Salesforce campaign structures; ensure accurate tracking, attribution, and reporting across the funnel
- Improve executional processes, runbooks, and checklists to increase velocity and quality; proactively manage timelines and risks
- Coordinate cross-functional inputs (content, design, dev, sales) and maintain clear roles, responsibilities, and accountability
- Support expansion into post-sale adoption, upsell, and cross-sell campaigns; operationalize testing and iterate based on results
- Maintain and communicate the campaigns calendar and roadmap; sequence work to maximize impact
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
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