Senior Product Manager, AnyRoad
$140-170k
+ Equity
More information about location
2 days a week in office
Customer experience measurement
Be an early applicant
Customer experience measurement
201-500 employees
Be an early applicant
$140-170k
+ Equity
More information about location
2 days a week in office
201-500 employees
Company mission
AnyRoad's mission is to help companies create brand loyalty, change consumer behavior, and better understand their brand associations by providing them with data intelligence sourced from experience-based marketing.
Role
Who you are
- 5+ years of Product Management experience, ideally with consumer-facing products used at scale
- Ability to break down complex challenges and translate insights into actionable strategies
- A bias toward action, with experience owning a product end-to-end—from concept to launch and beyond
- Excellent communication and interpersonal skills, with the ability to drive alignment across teams and stakeholders
- Thrive in a fast-paced, evolving environment where agility and continuous learning are key
- Comfort working with engineering teams, understanding technical trade-offs, and leveraging data to inform decisions
What the job involves
- As a Senior Product Manager, you will lead the development of cutting-edge products that empower major brands to create unforgettable experiential marketing campaigns. Your work will directly impact how millions of consumers engage with live experiences—from exclusive tours and club memberships to large-scale events and activations
- Reporting to the Director of Product, you will define and execute a product vision that enhances brand-consumer connections. You’ll work cross-functionally with design, engineering, and business teams to develop high-quality, scalable features that drive engagement and revenue
- This is a high-impact role where strategic thinking, creativity, and execution meet to shape the future of live brand experiences
- Develop & Execute the Product Roadmap:
- Define the vision, strategy, and roadmap for your product area based on market research, customer feedback, and business objectives
- Cross-Functional Collaboration:
- Work closely with Designers, Engineers, and other stakeholders to translate complex customer pain points into intuitive, impactful features
- End-to-End Ownership:
- Take responsibility for the entire product lifecycle—from ideation through launch and iterative improvements—ensuring seamless execution and high-quality deliverables
- Data-Driven Decision Making:
- Leverage research and analytics to prioritize features and make informed product decisions that enhance user engagement
- Product Evangelism:
- Clearly communicate product goals, updates, and successes internally and externally, ensuring alignment with business strategy and customer needs
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth anlysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 400 brands including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
Company benefits
- Dental plan
- Equity and 401(k) plan
- One Medical Membership
- Dog friendly office
- Work from home opportunities
- Health insurance
- Flexible time off
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Jonathan Yaffe
(CEO)Former Board member at ZeroGap NGO and Co-founder of Mirai Institute and KAIS International School. BA in Neuroscience from Berkley.
Daniel Yaffe
(COO)Founder and former author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.
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