Creative Director, Crunchyroll
Copy
$130.6-163.3k
3 days a week in office
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$130.6-163.3k
3 days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- We’re looking for a creative leader who blends brand strategy with editorial edge someone fluent in internet language and anime, tuned into pop culture, and obsessed with the power of words to shape emotion and identity
- 10+ years of copywriting experience, with 4+ years in a senior or lead role
- Strong portfolio showcasing both brand-level thinking and short-form execution
- Expertise in voice development, messaging strategy, and multi-platform storytelling
- Excellent editing skills and sharp attention to detail
- Experience managing or collaborating with writers and/or agencies
- Strong cross-functional communication skills
- Comfortable working across a wide variety of formats and deliverables
- Familiarity with anime and its surrounding communities
- Knowledge of content localization or writing for global audiences
What the job involves
- The Creative Director, Copy sets the tone for how Crunchyroll speaks to the world
- You’ll be responsible for defining and executing our voice across campaigns, platforms, and day-to-day communications
- As the lead for all things copy, you’ll ensure our brand comes through clearly, consistently, and compellingly from bold campaign headlines to the fine print on a landing page
- This role lives at the intersection of strategy and craft
- You’ll partner closely with creative directors, designers, and marketing leads to shape messaging for shows, initiatives, and the Crunchyroll brand itself
- You’ll also oversee copywriters and agencies, ensuring everything we ship feels distinctly Crunchyroll— and true to the spirit of the stories we champion
- Brand Voice & Messaging:
- Own Crunchyroll’s voice, tone, and messaging frameworks across all copy touchpoints
- Evolve and adapt brand voice across campaigns, content types, and regional markets
- Create and maintain copy guidelines that help teams write with clarity and consistency
- Campaign & Creative Copy:
- Develop copy across a wide range of formats: from trailers, ads, and OOH to emails, banners, and product messaging
- Collaborate with designers, marketers, and strategists to craft messaging that elevates campaign ideas and brand storytelling
- Write or guide script development for AV spots, trailers, and content-driven creative
- Translate creative briefs into effective messaging hierarchies, headlines, and calls to action
- Execution & Oversight:
- Review and edit work from freelance and agency copywriters, providing clear direction and actionable feedback
- Partner with project managers to scope copy needs and align on timelines
- Ensure voice alignment across all written content, including digital, social, ecommerce, and experiential
- Balance campaign deadlines with ongoing day-to-day copy needs from across the org
- Cultural Relevance & Innovation:
- Stay fluent in digital trends, meme culture, and emerging storytelling techniques
- Advocate for inventive, platform-native messaging that connects authentically with anime fans
- Push creative boundaries while honoring the tone, aesthetic, and cultural impact of the anime we promote
- About the Team:
- The Creative Services team at Crunchyroll is a passionate group of designers, writers, producers, and creative leaders who develop campaigns and experiences that bring anime to life
- From trailers and brand storytelling to social content and events, we create work that celebrates the art of anime, honors its stories, and connects with fans around the world
- We operate across regions, time zones, and formats — always with a shared goal of making anime feel as vibrant and emotionally powerful as it truly is
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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