ABM Marketing Manager, Planet
North America
$90.2-112.7k
3 days a week in office
Satellite imagery & earth data analytics
Be an early applicant
Satellite imagery & earth data analytics
1001+ employees
Be an early applicant
$90.2-112.7k
3 days a week in office
1001+ employees
Company mission
To image all of Earth’s landmass every day, and make global change visible, accessible and actionable.
Role
Who you are
- 4+ years of B2G marketing experience, executing ABM, regional, field and demand generation programs
- Bachelor’s degree in a related field
- Experience creating and executing ABM marketing strategies
- Experience planning high-touch, bespoke events and experiences
- Experience leveraging AI to scale personalized content and account research
Desirable
- Success in creating and executing comprehensive ABM programs into the public sector market that drove pipeline and revenue
- A track record of building strong partnerships with sales teams to align on account strategies, goals, and tactics
- Ability to organize, prioritize and execute multiple, ongoing programs under deadline, with an eye on business impact
- Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement and track ROI of event channels for future planning
What the job involves
- Planet is looking for a passionate, innovative ABM Marketing Manager to lead our marketing efforts for the North America Civil Government business
- Reporting to the Sr. Regional Marketing Manager, you will lead the strategy and execution of the account-based marketing (ABM) programs to accelerate pipeline and drive engagement within our priority accounts
- In this role, you will collaborate closely with key stakeholders in sales and marketing to design and execute 1:1 and 1:few marketing programs across multiple channels, including bespoke events and personalized digital campaigns
- Partner with sales, customer success, and marketing to develop 1:1 and 1:few ABM marketing plans that drive engagement and pipeline within our priority government accounts
- Build and execute multi-channel ABM campaigns tailored to specific personas within target accounts
- Lead the strategy and execution for bespoke events and experiences
- Influence marketing pipeline metrics and other key performance indicators
Application process
- Application Deadline: May 5, 2026 at 11:59p PT
Our take
Planet’s high resolution, high frequency Earth-imaging satellites make daily changes in the earth more visible, allowing the company to provide quick turnaround geo-spatial data to its customers. The company was founded by a group of former NASA employees driven by a desire to make global change more actionable by rendering it more visible.
Planet operates the largest Earth-imaging satellite network available, putting it ahead of any competitors. Its landmass data is easy to access, requiring only a subscription from its members - who range from ecological organizations, to private companies and government bodies. The company is also supporting SES and Telesat on their space relay projects for NASA.
The current focus of Planet seems to be on employing its network towards climate and environmental issues. A partnership with Accenture comes with the goal of developing AI-powered geospatial intelligence tools to support sustainability projects; and the company's acquisition of Salo Sciences will allow it to develop offerings around enabling customers to quantify carbon stocks, monitor forest change, and mitigate climate risks.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2019
$184m
SERIES D
Apr 2015
$93m
SERIES C
Total funding: $342.1m
Company benefits
- Comprehensive health plan
- Wellness program and massages
- Flexible time off
- Recognition programs
- Commuter benefits
- Learning and tuition reimbursement
- Parental leave
- Offsites and happy hours
- Volunteering benefits
Company HQ
South Beach, San Francisco, CA
Leadership
Will Marshall
(Co-Founder & CEO)After a Ph.D. at UCSB and Postdoc at Harvard, they worked for almost 6 years as a NASA Scientist. They left in January 2012 to co-found Planet the following month.
Robbie Schingler
(Co-Founder & CSO)They took an MBA at Georgetown University before spending over 5 years at NASA. They left their Chief of Staff role in October 2011 to co-found Planet with Will.
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