Product Marketing Manager, FISPAN

• This role demands a highly technically proficient individual who is eager to overcome implementation hurdles and drive efficiency. We seek a candidate who views complex technical implementation as a challenge, not an obstacle
• Marketing Automation Mastery (HubSpot): Strong literacy and hands-on experience with HubSpot is required
• Custom Integration Experience: Comfort defining, managing, and troubleshooting data flows and custom actions, including experience with webhooks and custom integrations to establish connections in our marketing stack
• Data Mechanism Ownership: Proven ability to define and implement mechanisms required to track performance metrics like Conversion Rates and optimize User Onboarding Completion Rates
• Data-Driven Self-Sufficiency: Ability to directly query and analyze product usage and user telemetry data to translate user feedback into actionable recommendations and bring critical product deficiencies to the Product Team
• Communication: Excellent written and verbal communication skills to craft compelling messaging and effectively communicate with internal and external stakeholders
• Data Analysis: Ability to analyze user data and feedback to extract insights, identify trends, and provide data-driven recommendations
• Agility: Flexibility to adapt to changing priorities, new partnerships, and evolving user needs in a dynamic and fast-paced environment

Desirable

• User Adoption & Launch Campaigns: Develop and execute targeted email and communication campaigns to drive user adoption of new products/features. You will open new channels for growth by integrating HubSpot workflows with in-product notifications and creating dedicated landing pages within our embedded solution
• Launch Strategy & Enablement: Craft and coordinate comprehensive launch plans across Marketing, Sales, and Customer Support to ensure successful and impactful product introductions. You will also collaborate with the solutions team to establish clear learning paths on our LMS for newly onboarded clients to ensure user education and product adoption
• User Feedback Collection: Act as the voice of the users by obtaining valuable feedback through surveys, interviews, and user interactions,
• Product Shortcomings: Analyze user interactions (e.g., Productboard notes, Zendesk tickets) to identify critical product deficiencies and collaborate with the Product Team to provide actionable recommendations for enhancements
• Bank Partner Collaboration: Identify key opportunities to leverage bank partnerships to co-create marketing campaigns, develop joint marketing materials, and drive user acquisition and engagement