Senior Product Manager, Tatari
$165-200k
+ Equity
2-3 days a week in office
Data driven TV advertising and reporting
Be an early applicant
Data driven TV advertising and reporting
201-500 employees
Be an early applicant
$165-200k
+ Equity
2-3 days a week in office
201-500 employees
Company mission
Tatari's mission is to turn TV advertising into a digital experience, building a platform that helps companies buy, measure and scale TV media.
Role
Who you are
- 4+ years of product management experience
- Experience in customer-facing data & analytics products, advertising technology, or marketing technology a big plus
- Experience working in a high-ambiguity environment
- A passion for delivering features that leverage data, analytics, and even ML/GenAI to elegantly solve customer problems. Strong analytics sense with the ability to extract meaningful signals from large amounts of data. Experience building and telling stories through data visualization is a plus
- Experience and strength in partnering closely with Design to address complex problems and varying customer needs through effective user research and product design
- Strong communicator with excellent people skills to interact with various teams inside the company, clients, and vendors. Including a demonstrable ability to present a case for your roadmap and initiatives to senior leadership in a clear and compelling manner that inspires action
- Demonstrated success developing high-leverage features that delight customers, are hard to copy, and grow the business
- The usual product management skills: customer-needs obsessed, Agile-fluent, black-belt user story and solution creation, strong written & verbal communicator with excellent people skills, highly organized and detail-oriented, passionate about solving customer problems
What the job involves
- In this role, you will define and own the roadmap for Insights on the Tatari platform
- Measurement is at the heart of Tatari’s business as we continually innovate new ways to give our customer’s insights into their ad campaigns
- Your role is to provide products and features that derive value from our raw measurements in ways that best help them understand what happened, why, and what they can do about it
- You will need to understand the changing business models of our customers and how we can best leverage data and analytics to drive the right business outcomes for them
- Your ability to deeply understand the needs of our marketer users and how to prioritize our engineering efforts to meet those needs will determine success in this role
- Deeply understand our customers and their requirements. Synthesize compelling product features for deriving Insight into marketing campaign performance across streaming direct, programmatic, and linear TV. Balance between what is possible today, and what we should plan for tomorrow
- Help define the company’s product roadmap, both short and long term. Fully owning the roadmap and strategy for your team. Translate the company vision into specific product solutions
- Collaborate with various stakeholders within the company: engineering, media-buying, data science, sales, marketing and client management
- Manage the entire product life cycle from ideation to prototyping, testing, design, and launch
- Keep a finger on the pulse of the industry and our competition, and position Tatari’s products accordingly
Our take
Television advertising has changed dramatically since it first began, with advertisement campaigns growing in scale, having increasingly large budgets, and migrating to modern alternatives such as CTV. Despite these increased demands, television advertising remains antiquated relative to the modern data-driven campaigns of mobile platform ads, presenting opportunities for innovations within the industry.
Tatari provides a TV and CTV advertisement data and analytics platform, helping clients to future-proof their advertisement campaigns through real-time data-driven approaches. The company achieves this by providing a dashboard for analyzing the success of campaigns, facilitating data-driven media buying, and managing on-demand CTV campaign changes, ultimately aiming to digitize the TV advertisement process.
Whilst it is undeniable that Tatari faces competition from providers of TV advertisement analytic platforms, media buying platforms, and other data-driven solutions, it has been smart to unify such tools into an all-in-one digital TV advertisement management dashboard. The company shows great potential to help clients future-proof the way they run TV ads, and has been busy expanding its product suite and licensing portfolio through 2022 and 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Competitive salary
- Equity compensation
- 100% coverage for you and your dependents
- Unlimited PTO and sick days
- Snacks, drinks, and catered lunches (when it’s safe!)
- Team building events (when it’s safe!)
- $1000 annual continued education benefit
- $500 WFH reimbursement
- $125 pre-tax monthly stipend to spend on whatever you want
- Annual mental health awareness app reimbursement
- FSA and commuter benefits
Company values
- Compassion - We are a tight-knit group and we enjoy spending time with each other, whether it's exploring neighborhood restaurants, tasting and rating margaritas, or volunteering to support a special cause
- Rigorous - We look for hardworking and dedicated people who are not afraid to make mistakes and learn from them
- Excellence - We're in fast-paced environment with intellectual stimulation
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Philip Inghelbrecht
(CEO)President of TrueCar from 2008 to 2010, and Executive Chairman of Boomerang since 2020.
Mike Swinson
(Chief Data Scientist)Vice President of Risk Management for HSBC Card Services from 2006 to 2008. Experience as Vice President of Analytics and Chief Data Science Officer for TrueCar, Inc. from 2009 to 2017.
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