CRM Marketing Manager, Multiverse
B2B
More information about location
2 days a week in office
Upskilling platform for AI and Tech adoption
Job no longer available
Upskilling platform for AI and Tech adoption
501-1000 employees
Job no longer available
More information about location
2 days a week in office
501-1000 employees
Company mission
To provide equitable access to economic opportunity, for everyone.
Role
Who you are
- 4-5+ years of experience in B2B CRM, customer acquisition, or related roles, preferably in a subscription-based business or SaaS model
- Proven experience in customer lead conversion, onboarding and engagement
- Experience with CRM tools and marketing automation platforms (e.g., Braze, HubSpot, Salesforce)
- Strong understanding of the B2B customer journey and experience working with different audience segments
- Analytical mindset, with proven experimentation experience, deriving insights from data to drive decisions
- Technical proficiency, with the ability to configure, customise, and optimise CRM tools and marketing automation platforms. Familiarity with basic coding or scripting (e.g., HTML, CSS, SQL) is a plus
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams, including sales teams
- Ability to manage multiple projects and initiatives simultaneously, with a strong sense of ownership and accountability
- Proactive, self-motivated, and results-driven, with a focus on delivering high-quality outcomes
- Adaptable and flexible, with a willingness to learn and grow, and take on new challenges within a fast-paced environment
- Collaborative and supportive, values teamwork and contributes to a positive, inclusive work environment
What the job involves
- We’re looking for a motivated and experienced B2B CRM Manager to play a key role in driving revenue growth through effective customer acquisition, onboarding, and engagement strategies
- In this role, you will directly support the generation and conversion of high-quality leads, while creating and optimising onboarding journeys and fostering deep engagement with our platform
- By collaborating closely with the sales, marketing, and customer success teams, you will ensure that our customers not only have a seamless experience from the first touchpoint but also remain actively engaged, contributing to the overall revenue objectives of the business
- Customer Onboarding & Engagement:
- Develop and execute audience-specific onboarding and engagement journeys for Customer Champions, HR Managers, and Learner Managers
- Drive product adoption and ongoing engagement
- Monitor customer satisfaction during the onboarding process and beyond, working to ensure a smooth and positive experience
- Implement engagement strategies to drive revenue growth
- Lead Generation:
- Collaborate with the marketing team to support the generation of Marketing Qualified Leads (MQLs)
- Develop strategies to identify and target potential business customers, utilising CRM tools and insights to drive lead generation efforts
- Lead Conversion:
- Provide CRM insights to Account Executives (AEs) to enable them in their sales efforts, including automation, customisation for key accounts, and supporting the sales process
- Track and report on lead conversion metrics, identifying areas for improvement and implementing strategies to increase conversion rates
Salary benchmarks
Our take
In today's tech-driven workplace, skills like digital marketing, software engineering, product design, and data analysis are pivotal. Traditional pathways to acquiring these skills are evolving, with coding schools like Makers Academy challenging the necessity of a formal Computer Science degree.
Recognizing the need for inclusive pathways, apprenticeships have gained prominence, spurred by government mandates like the 2016 levy. Multiverse (formerly WhiteHat) exemplifies this shift, offering opportunities for all to reskill and thrive in the tech industry.
Embracing a mission of accessibility and innovation, Multiverse's recent strategic moves, including acquiring Californian AI firm, Searchlight and attracting top-tier talent, underscores its commitment to excellence. Partnering with industry giants like Google and Facebook, Multiverse is driving transformative change, democratizing access to tech education.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
70 people
Gary, Chief Learning Officer
Our mission
Unlocking economic opportunity and potential for individuals and orgs by closing skill gaps through measured, applied, guided and equitable learning.Company
Employee endorsements
Opportunities to learn
"Whether that's the content in the course you are teaching of which you're developing a deeper understanding, weekly CPD (continuous professional..."
Funding (last 2 of 5 rounds)
Jun 2022
$220m
SERIES D
Sep 2021
$130m
SERIES C
Total funding: $414m
Company benefits
- Quarterly M-Powered Days to refresh and recharge
- End of Year Company Shut Down
- A focus on wellbeing with access to Spill therapy support, an Employee Assistance Programme and an internal Wellbeing working group.
- 45 days of work from abroad per year
- Free access to Wellhub's Starter, Basic and Bronze plans (free gym + more)
- 27 days holiday, plus 1 life event day and 2 volunteer days
- Full Medical Insurance coverage through Bupa, and your medical history is disregarded.
- Life Insurance coverage through AIG. This benefit pays out 3x your base salary to your beneficiaries.
- Our Cycle to Work scheme enables bike ownership with up to 42% savings
- Tech scheme: you can purchase new electronics, including accessories, up to £1,000, and spread the cost through 12 interest-free monthly repayments.
- Workplace Nursery benefit is provided by Enjoy Benefits and is there to help employees with the cost of childcare at a nursery setting.
Company values
- We believe in equality of opportunity
- We treat others as we want to be treated
- We adopt an owner mentality
- Development is at our core
- We make decisions based on facts and logic
- We don’t take ourselves too seriously
Company HQ
Paddington, London, UK
Articles
Leadership
Euan Blair
(CEO)Prior to founding Multiverse, Euan was the UK CEO of Sarina Russo Group, an employment and training provider with more than 1,500 staff worldwide and a turnover exceeding £100 million.
People progressing
Peppa is VP of Go-To-Market, UK&I. She joined Multiverse as an Account Executive in the Go To Market Team and was promoted to Regional Director within 7 months, then progressed to Area Vice President.
People breakdown
13%
11%
6%
68%
2%
Asian
Black or African American
Multiracial / Multiethnic
White
Unknown
Last updated on 10 September 2024
Diversity, Equity & Inclusion at Multiverse
Serena Vaughan (Career Mobility Lead)
- We want to be a leader in Diversity, Equity & Inclusion (DEI), so we’re working hard to drive the change we want to see in the world, inside Multiverse.
- Everything we do in the DEI space is undertaken with the goal of being representative of the geographies in which we operate – and our apprentice community. Gender diversity has been a long-term challenge for the tech world. We're proud that 55% of our UK Team identify as women, this increases to 64% of our Global Leadership Team (director level and above). We're also proud of our thriving LGBTQQIAAP community, comprising 11% of our UK Team.
- We're committed to improving the diversity of our workforce, at all levels. We continue to invest in early talent through our in-house apprenticeship scheme – something we know is a fantastic route into our organization for exceptional talent from a diversity of backgrounds.
- Last year we identified improving the diversity of our Global Leadership Team (director level+) internally as an area of focus. Steps that we took included introducing robust DEI monitoring processes, rolling out Inclusive Recruitment Training to all staff involved in the hiring, and launching our first internal, Global Leadership Accelerator program.
- We’re proud that in the last 12 months, the representation of colleagues from ethnic minority backgrounds at director+ levels, globally, has increased from 6% to 19%. This is good progress but we still have work to do and are committed to building a leadership team that is representative of our colleagues and of the communities we serve.
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