Experience Researcher, Asana
$132-178k
+ Equity
More information about location
3+ days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
$132-178k
+ Equity
More information about location
3+ days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- 6+ years of experience practicing UX Research for digital products, with a proven track record of leading large-scale projects
- Mastery of qualitative and quantitative methods including prototype testing, contextual inquiry, journey mapping, and advanced evaluative techniques
- Mature product judgement with the ability to distill messy data into clear, "low-polish" deliverables that drive immediate decision-making
- Strong organizational leadership and the ability to manage multiple complex workstreams while building deep trust and rapport with senior stakeholders
- Deep knowledge of information architecture and design principles, allowing you to partner effectively with Design and Content Strategy
- Persuasive communicator who can influence product strategy through storytelling and evidence-based recommendations
- Actively experimenting with AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. We’re looking for researchers who can harness AI to extend and deepen the ways in which we develop insights and leverage them across the org
- Bring a "Maker Mindset" to a zero-to-one product environment, willing to stretch beyond traditional UXR remits to help shape and build the product. For example you might help create a prototype or contribute to pricing & packaging conversations
What the job involves
- Our work informs teams at every level of Asana and drives key roadmap decisions
- We partner with Product Design, Product Management, Data Science, and Engineering, as well as business and marketing teams, to develop valuable insights about customer behaviors and attitudes, translating them into actionable recommendations
- We think deeply about new areas, help develop and test concepts, and improve products and services once they’ve rolled out
- As a Senior Experience Researcher, you will be a strategic partner who not only executes high-impact research but also shapes the research culture to elevate our collective craft
- This role is based in our Vancouver office. Day to day collaboration is split roughly 50/50 between Vancouver teammates and San Francisco teammates. Key local partners include Design Leadership and Lead PM
- This is an opportunity to help shape one of Asana’s biggest new bets from the ground up
- Asana for Service is an intuitive employee service management experience for IT and other service teams, such as HR, legal, and facilities
- It offers unified intake across channels into a single AI-backed resolution workflow, powered by Asana’s work graph and an evolving self-learning knowledge base
- The Experience Researcher plays a key role in defining the product roadmap, influencing how this new product evolves as it moves from early access to GA and beyond
- There is a technical dimension to the space, but deep technical expertise is not required for success in this role
- This product supports everyday service workflows, creating opportunities to learn from frequent, repeated user interaction over time
- Identify and prioritize high-impact research needs in partnership with product leadership, ensuring the Asana for Service roadmap is based in both customer understanding and business goals
- Lead foundational post-GA research that drives critical product improvements for Asana for Service and influences long-term product vision. Examples: How might we develop the knowledge base? How do we want to support asset management? What product gaps deserve top spot on the roadmap? What key personas still need to be developed?
- Drive co-design and usability research: own the customer panel feedback loop to track the evolution of user needs as the product scales. Asana for Service is expected to evolve significantly over the next year, creating a rare opportunity to shape what customers experience from the first product rollout and into future iterations as the team learns from paying customers
- Champion a customer-centric culture by contributing to design crits and product reviews, identifying strategic research opportunities before they are formally requested
- Scale research impact by coaching and consulting cross-functional partners, empowering them to conduct high-quality research alongside you and independently
- Synthesize complex data into persuasive, actionable narratives for stakeholders at every level, ensuring research directly translates into product evolution
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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