Director of Go-to-Market Finance, BetterUp
$216-270k
2+ days a week in office ( East 5th St, TX)
AI-driven employee coaching platform
Be an early applicant
AI-driven employee coaching platform
1001+ employees
Be an early applicant
$216-270k
2+ days a week in office ( East 5th St, TX)
1001+ employees
Company mission
To unlock greater clarity, potential, purpose, and passion for every one of their members, with an innovative approach to coaching and leadership development.
Role
Who you are
- We’re looking for a Director, Go-To-Market Finance who thrives at the intersection of revenue strategy, analytics, and business partnership
- If you see finance as a strategic accelerator for revenue teams—not a gatekeeper—and you enjoy being in the room where growth decisions get made, this role is for you
- 7–10+ years of progressive finance experience, with 3–5+ years in GTM Finance, Sales Finance, or Strategic Finance roles at high-growth companies
- Deep fluency in B2B SaaS and subscription economics, including bookings vs. revenue, ARR, cohort retention, CAC payback, and Rule of 40
- Strong financial modeling skills—you can build and evolve complex GTM models from scratch and explain them clearly to non-finance leaders
- Proven experience partnering with Sales, RevOps, and Marketing leaders to influence strategy and execution
- Strong business judgment—you understand how incentives, pricing, and structure shape sales behavior
- Executive presence and communication skills—you can confidently present insights to the CRO, CFO, CEO, and Board
- Ownership mindset and intellectual curiosity—you proactively surface insights and take accountability for outcomes
- Bonus: experience with BI/analytics tools (Tableau, Looker, Mode), SQL or Python, and supporting strategic initiatives like new sales motions, pricing changes, or M&A
- We're looking for teammates who are excited to evolve alongside technology – people who experiment boldly, share their discoveries openly, and help define best practices for AI-augmented work
- We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply
What the job involves
- This is not a traditional finance role focused on reporting after the fact. You’ll sit at the center of our go-to-market engine, partnering closely with Sales, RevOps, Marketing, and executive leadership to shape how we grow ARR efficiently and predictably
- You’ll own the financial strategy behind our sales motion—from forecasting and pipeline health to quota capacity, pricing, deal economics, and investment tradeoffs
- You’ll help leaders understand what’s really driving performance, where to lean in, and where to course-correct. And you’ll translate complex financial and operational signals into clear, actionable insights that drive better decisions across the business
- Own GTM financial planning and forecasting, including bookings, ARR, pipeline, headcount capacity, and productivity metrics
- Partner closely with the CRO, Sales leadership, RevOps, and Marketing to support territory design, quota setting, coverage models, and incentive economics
- Lead analysis on pricing, discounting, deal structure, and unit economics, ensuring growth is both fast and sustainable
- Develop and maintain best-in-class revenue models that connect pipeline activity to bookings, revenue, and cash flow
- Provide clear insights on forecast accuracy, variance drivers, and risk/opportunity tradeoffs for executive and board discussions
- Help define and track core GTM metrics (e.g., ARR, ACV, win rates, sales cycle, CAC payback, quota attainment, NRR)
- Build scalable reporting, cadences, and processes that support a growing, increasingly complex sales organization
- Act as a trusted thought partner, asking “why” as often as “how much” to challenge assumptions and sharpen decisions
- Our team thrives at the intersection of human expertise and AI capability. As an AI-forward company, adaptation and continuous learning are part of our daily work
- These professionals thoughtfully integrate AI into their work to deliver exceptional results while maintaining the human judgment and creativity that drives real innovation
Application process
- During our interview process, you’ll have opportunities to showcase how you harness AI to learn, iterate, and amplify your impact
Our take
Companies are becoming increasingly informed regarding the importance of mental health in the workplace, especially in improving the interpersonal and leadership skills of their employees. Whilst many online platforms provide coaching services to help people excel in the workplace, existing options generally focus on career-based skills as opposed to overall mental wellness.
BetterUp connects employees with online career coaches, working directly with companies to improve mental health and enthusiasm in the workplace. The online service leverages AI analysis of questionnaire results to match employees with personalised video coaching sessions and career development services, providing support in areas often neglected by employers, such as sleep, parenting, and overall mental fitness.
BetterUp has seen substantial success and has the world's largest network of coaches (with over 3,000), offering coaching in 46 languages across 90 countries. It's also offering AI coaching to keep pace with digital demand for contextual, tailored insights. The multi-unicorn company has ample opportunity for further growth and expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2021
$300m
SERIES E
Feb 2021
$125m
SERIES D
Total funding: $579m
Company benefits
- Medical, dental, and vision benefits
- 401k
- Flexible Time Off
- Paid parental leave
- Personalized BetterUp Coach
- $360 each year for wellness programs
- Annual $1K learning and development stipend
- Equity package
- 5 volunteer days and 4 paid Inner Work™ days a year
Company HQ
Govalle, Austin, TX
Leadership
Alexi Robichaux
(Co-Founder & CEO)Studied Political Science at USC, and then worked in Business Insight at the Walt Disney Company. Was a Product Manager at Socialcast, and Director of Product Management at VMware.
Eduardo Medina
(Co-Founder & COO)Studied Business at USC and Berkeley's Haas School of Business. Worked as an Associate Consultant at Bain, and as an Associate at Altamont Capital Partners.
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