Senior Associate, Udemy

• 2+ years of experience in performance marketing on paid social channels (Facebook)
• Comprehensive understanding of digital marketing and the latest paid social trends
• Experience with data visualization tools and proficiency with SQL or a strong desire to learn
• Excellent quantitative, analytical and creative problem-solving skills
• Self-motivated, well organized and strong attention to detail
• Strong communication skills and an outstanding capacity for working with the creative team (designers, copywriters etc.)

Desirable

• As a member of the Paid Social Team in the Marketing Performance Team at Udemy, you’ll be at the forefront of Udemy’s global customer acquisition efforts, contributing to Udemy’s mission of improving lives through learning by reaching and inspiring potential new students to learn through our platform
• As Senior Paid Social Marketing Associate, you will own and drive part of our paid social portfolio (mainly Facebook)
• To that end, you will manage campaigns on a global scale and across a wide array of campaign types to ensure that all users find the right Udemy courses for them
• You will develop strategies to deliver growth and efficiency at scale and be involved in cross-functional initiatives with the creative team
• We're looking for a proactive and detail-oriented individual with strong analytical skills and experience in the paid social marketing space
• Run the day-to-day management of a portfolio of Facebook campaigns including, but not limited to, campaign, ad set and ad creation process and optimization decisions
• Track, report and present campaign performance and channel insights to internal stakeholders
• Conduct your own data analysis to gain insights from the campaign performance, build reporting dashboards leveraging visualization tools or directly querying in SQL
• Evaluate experiment opportunities working closely with the Facebook team, set up tests and analyze the results
• Utilize a variety of third-party tools including, but not limited to, Facebook Business Manager and Smartly
• Work cross functionally with the creative team to test new creative assets to improve performance