digital marketing manager, Parker Lane Group

• Excellent written and verbal communication skills
• Strong strategic and analytical thinking skills
• Leadership skills and the ability to work as part of a team
• Minimum 2-3 years of marketing or advertising experience
• Working experience with website analytics, social media platforms and digital advertising best practices
• Knowledge of the latest digital marketing technologies and trends

Desirable

• Developing and implementing digital marketing strategies to promote rlvd.com, including social media advertising, email marketing, display ads, search engine optimisation (seo), search engine marketing (sem), and pay per click (ppc)
• Managing the strategy, budget, and execution of acquisition and retention efforts to increase profitable traffic growth on the rlvd.com marketplace
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels
• Knowledgeable in marketing automation software such as hootsuite
• Supporting the marketing team in driving the development of digital campaigns
• Preparing reports on the performance of rlvd.com marketing campaigns
• Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate, and ad spend return on investment
• Coordinating with the marketing team to identify new and innovative brand growth strategies
• Using advanced analytics software to identify customer touchpoints and assess end-to-end customer experience across diverse digital channels
• At the beginning of the role, you will also be expected to do the cataloguing for the marketplace until the catalogue manager joins the team, which will include:
• Owning and running the product catalogues (product detail, pictures, keywords etc)
• Creating new listings for new products, and updating current listings to make them pop