Senior Marketing Operations Manager, Litify
$135-145k
+ Bonus
Legal operating platform
Open for applications
Legal operating platform
101-200 employees
Open for applications
$135-145k
+ Bonus
101-200 employees
Company mission
To help every legal team - and every teammate - operate at their full potential.
Role
Who you are
- 4–6 years of marketing operations experience in a fast-growing B2B or SaaS environment
- Deep expertise in Marketo and Salesforce (required)
- Strong analytical skills with the ability to work with complex datasets and build actionable reports
- Experience with multi-touch attribution, lead lifecycle management, and marketing data governance
- Proven success improving business and system processes across cross-functional teams
- Experience developing marketing operations strategy and driving cross-functional alignment across Sales, RevOps, and Product
- Solid understanding of leading marketing technology solutions and integrations
- Excellent organizational and project management skills, with the ability to balance multiple priorities
- Experience managing vendors, agencies, or martech budgets
- Familiarity with AI, automation, and analytics tools (e.g., Looker, Tableau, Power BI) is a plus
- Comfortable working autonomously in a fast-paced, evolving environment
What the job involves
- We’re looking for a Senior Marketing Operations Manager to join our team and help scale our go-to-market engine. In this role, you’ll own the marketing tech stack, ensure data accuracy, optimize processes, and enable the marketing organization to drive measurable impact on pipeline and revenue
- You’ll partner closely with demand generation, field, brand, product marketing, and revenue operations to ensure campaigns run smoothly, leads are effectively nurtured and routed, and marketing performance is tracked with precision
- This is a strategic and hands-on role requiring technical expertise, analytical thinking, and a passion for building scalable systems that empower growth
- You’ll sit at the intersection of strategy, technology, data, and process—making sure the marketing “machine” runs efficiently and enabling creative and go-to-market teams to deliver measurable results
- You’ll combine analytical rigor with creative problem-solving to scale processes, leverage AI and automation, and ensure every initiative drives business impact
- Work with the Marketing team to execute successful multi-channel marketing campaigns and nurture flows intended to engage and convert clients and prospects
- Analyze campaign performance and marketing data to measure effectiveness and identify opportunities for improvement
- Develop and present clear reporting, dashboards, and insights that guide decision-making across marketing and leadership
- Lead the development of cross-channel lifecycle marketing strategies to drive engagement and retention throughout the customer journey
- Collaborate with Sales Ops and Demand Generation to align workflows, data, and reporting with pipeline objectives
- Own and optimize the marketing tech stack (Marketo, Salesforce, and related systems), ensuring seamless integrations and performance
- Manage lead and account scoring, attribution models, routing processes, and lifecycle marketing programs
- Maintain high data integrity through ongoing enrichment, cleansing, and governance
- Build and evolve marketing processes and frameworks that support scalability, automation, and operational excellence
- Identify and evaluate emerging technologies and AI tools to drive process efficiency, personalization, and analytics
- Develop and own the long-term marketing operations roadmap, aligning systems, data strategy, and processes with overall go-to-market objectives
- Troubleshoot technical issues and work with vendors or IT to resolve root causes efficiently
Our take
It's often impossible for corporate legal departments to collaborate and integrate with other departments of a company. This is because business sectors become siloed due to software inconsistencies and incompatibilities.
Litify sets out to solve this problem with its legal operating system that equips legal professionals with the technology to collaborate with ease and transparency. Unlike unintegrated software competitors, Litify focuses on ensuring that its corporate tools are consistent throughout an entire company, helping to streamline operations for effectiveness and efficiency.
On top of a series of partnerships, including with Deloitte, Litify has achieved profitability and the backing of Bessemer Venture Partners, a leading institutional investor that now has a majority stake in the company. This backing enables it to bolster its market position as a unique player delivering optimized operations for legal departments and firms, and embark on its next phase of growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-11% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2019
$50m
SERIES A
Apr 2018
$3.7m
EARLY VC
Total funding: $58.7m
Company HQ
Murray Hill, New York, NY
Leadership
Curtis Brewer
(CEO)Prior to joining Litify in 2023, Curtis spent nearly 3 years at the CEO of Davisware. He also pent 8 years at TravelClick in various VP roles.
Snehal Shah
(CFO)Prior to joining Litify in 2024, Snehal spent over 6 years at Fusion Risk Management as a Senior Director/VP of FP&A & Corporate Development and as a Senior VP of Finance.
Lauren Rothrock
(CPO)Prior to joining Litify in 2023, Lauren was a VP of Strategy & Innovation at Insight Partners. Before that, she spent over 6 years at TravelClick in various roles including VP/GM of Web & Video Solutions.
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