Senior Marketing Analytics Manager, Abnormal Security
$150-170k
+ Bonus + RSU's
Cloud email security platform
Be an early applicant
Cloud email security platform
501-1000 employees
Be an early applicant
$150-170k
+ Bonus + RSU's
501-1000 employees
Company mission
To make the cloud a safer place for businesses.
Role
Who you are
- 8+ years of experience in marketing analytics, business intelligence, or data analytics, with a focus on marketing performance
- Strong proficiency in Salesforce (SFDC), Sigma, Google Analytics, Marketo, and Excel. Experience with Snowflake, Tableau, Domo is a plus
- Experience with multi-touch attribution models and analyzing cross-channel marketing effectiveness
- Deep understanding of marketing technology ecosystems, including data integration and reporting tools
- Proven track record of developing and presenting actionable insights based on data to cross-functional teams and executives
- Strong communication and presentation skills, with the ability to explain complex data concepts in a clear and accessible way
- Detail-oriented with the ability to manage multiple projects in a fast-paced environment
- Functional knowledge of the Sales and Marketing space (marketing funnels, revenue, retention)
- A strong analytical mindset, a proven track record of high accuracy, and an ability to identify gaps (and their solutions)
- Backgrounds in Biz Ops, SaaS, and Management Consulting
- Spreadsheet guru with advanced modeling skills
What the job involves
- We are looking for a dynamic Sr. Marketing Analytics Manager to join our growing team and contribute to our ambitious mission. The Strategic Finance team at Abnormal Security plays a critical role in shaping our marketing analytics strategy and ensuring the company’s long-term success
- We are seeking an experienced and detail-oriented Sr. Marketing Analytics Manager to join our Go-To-Market Operations team.
- This role will be responsible for owning the marketing technology stack, driving the integration of systems, and evaluating the effectiveness of our marketing efforts. You will play a critical role in building and delivering analytics reports, providing insights into top-of-funnel metrics, and evaluating the impact of marketing across all channels, including sales and partner channels
- Build and deliver comprehensive analytics and reports in Sigma and Salesforce (SFDC), focusing on the measurement of marketing effectiveness across various touchpoints (top of funnel, multi-channel attribution, sales, and partner channels)
- Develop and maintain revenue and performance dashboards to monitor marketing, sales, and partner channel activities, and provide actionable insights
- Create custom reports to measure the impact of marketing activities, including lead generation, conversion rates, and overall ROI
- Work closely with cross-functional teams to ensure data accuracy, consistency, and timely reporting across the organization
- Establish metrics, monitor performance, and deliver actionable insights on a weekly basis
- Lead data orchestration of multi-touch attribution efforts to understand and analyze how marketing, sales, and partner touchpoints contribute to revenue generation through the funnel
- Collaborate with Sales, Marketing, Partner and Finance teams to refine attribution models and improve insights into the customer journey
- Prepare and deliver clear, actionable presentations on marketing performance and KPIs to internal teams, including executives
- Communicate key insights and recommendations effectively to technical and non-technical stakeholders
- Support the tracking and reporting of internal OKRs (Objectives and Key Results) related to marketing performance
- Ensure that key results are aligned with the overall Go-To-Market strategy and measure progress toward company-wide objectives
- Leverage analytics to inform unbiased strategies, serve as a thought partner for departmental leadership, and challenge the status quo of our operations
- Collaborate with departmental leads to drive progress on OKRs, goals, and programs
Our take
Fraud involving impersonation is one of the top causes of online financial crime. Criminal tactics like email account spoofing, where the criminal impersonates an official account to steal personal information or money, are rife. Abnormal Security is a startup aimed at handling these hyper-targeted and personalized email attacks by analyzing communications and identifying potential fraud before it can take place.
The fraud detection space is extremely competitive but Abnormal Security differentiates itself through its focus on the threat of impersonation rather than a spectrum of threats. This has allowed it to amass a wealth of data relating specifically to high-risk impersonation attacks, analyzing over 45,000 signals to detect any anomalies.
Its specialized approach has fueled rapid growth, leading to a $4B valuation after a Serice C Funding round. Now, Abnormal plans to double down on product development and expand internationally, prioritizing markets where data security laws necessitate a local presence. By staying focused on impersonation, Abnormal Security positions itself as a formidable force in the fight against online financial crime.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2024
$250m
SERIES D
May 2022
$210m
SERIES C
Total funding: $534m
Company benefits
- Healthcare
- Flexible PTO
- 401k
- One Medical
- Flexible Spending Account
- Mental Health Resources
- Home Office Stipend
- Monthly Internet & Phone Stipend
- Health and Wellness Stipend
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Evan Reiser
(CEO)Having started their career as a Software Engineer, co-founded GamerNook.com, Bloomspot, and Adstack before spending 3 years at Twitter. Co-founded Abnormal Security in April 2018, and has been CEO since.
Sanjay Jeyakumar
(CTO)Previously Senior Software Engineer at Twitter and Google. Was also Software Architect at TellApart.
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